Avid Technology

Avid Technology, Inc. is an American corporation with headquarters in Burlington, Massachusetts ( USA), which produces software and hardware for media production. The German office is located in Munich.

At Avid's core products include Media Composer ( in practical usage Avid titled) - a software for professional production of films, Pro Tools - a software for audio production and Sibelius - a music notation program. In all three categories listed, the respective Avid product industry standard and market leader. The company's products have been awarded with several Emmy Awards and in 1998 won an Oscar in the category of science and technology.

History

Avid was founded in 1987. The company has been publicly traded since 1993. Since then, the company policy is characterized by an aggressive buying up and selling industry related companies. Was initiated this trend in 1995 with the acquisition of Digidesign, the former manufacturer of Pro Tools.

In 2004, Avid bought for 165 million U.S. dollars, the company Midiman Inc., known under the brand name M-Audio. A year later, Avid has also taken over the competitors Pinnacle Systems Inc. The price for this: $ 462 million. 2006, the Sibelius Software Ltd.. the brothers Finn for an estimated U.S. $ 23 million bought. In January 2010, Avid took over in Kaiserslautern sedentary Blue Order Technologies.

The best known brands are AVID AVID video at this time, Avid Audio M- Audio ( M-Powered Protools software, hardware), Sibelius (Grade software), Pinnacle, Sundance Digital ( broadcast systems ), Euphonix Inc. ( digital mixers ). The product range therefore includes software and hardware for film, audio, 2D and 3D animation, special effects, video games and streaming media.

On July 2, 2012 Avid announced comprehensive corporate restructuring due to continued quarterly losses: In this context, the division M-Audio for 17 million U.S. $ to the company inMusic, the mother company of Akai Professional Alesis and was sold. InMusic handles sales of M-Audio since over its own distribution channels. Furthermore, the Pinnacle brand sold with Avid Studio at the Canadian Corel Corporation. Avid Thus, drew largely withdrew from the retail business, to devote himself to future increases its core competencies.

Chronicle of acquisitions

Products

  • Media Composer
  • Pro Tools
  • Sibelius
  • Adrenaline
  • Nitris
  • NewsCutter
  • DNG (Digital News Gathering)
  • Symphony, Symphony Nitris
  • DS Nitris
  • Free DV
  • Xpress Pro, Xpress Studio
  • Xpress Pro HD
  • Liquid, Liquid Chrome Xe
  • Decoration
  • Thunder
  • Media stream
  • AirSpeed
  • INEWS Instinct
  • INEWS Command
  • Capture Manager
  • Media Browse
  • Unity LANshare
  • Unity MediaNetwork
  • Unity ISIS
  • Interplay
  • Alienbrain
Types of business entity International Securities Identification Number Burlington (Massachusetts) Profit (economics) Sibelius (Software) Audio signal Two-dimensional space Novell Tektronix Avid Free DV
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