BBDO

BBDO is a global advertising and marketing agency headquartered in New York with offices in 79 countries. The name of the company is derived from the founders of Batten, Barton, Durstine & Osborn. BBDO Worldwide is part of Omnicom Group, a publicly traded holding company with investments in the global market leaders in marketing and communications. Current CEO of BBDO Worldwide is Andrew Robertson, who leads the agency network since June 2004 as the youngest CEO in company history. In Germany derives Frank Lotze as Chief Executive Officer ( CEO) together with Wolfgang Schneider as Chief Creative Officer ( CCO) and Marianne hot as Chief Financial Officer ( CFO) BBDO Germany.

History

BBDO went from two predecessor companies in the collection: founded by George Batten in 1891 in New York Batten Company, and the agency was founded in 1919 by Bruce Fairchild Barton, Roy Sarles Durstine and Alex F. Osborn in New York Barton, Durstine & Osborn ( BDO). The two companies merged in 1925 to the Batten, Barton, Durstine & Osborn Company.

In Germany BBDO was founded under the name TEAM 1956 by Günther Gahren, Vilim Vasata and Jürgen Scholz and later renamed BBDO.

Agencies

At BBDO Germany include: Germany's second- largest public relations agency Ketchum Pleon, the branding and corporate design agency Peter Schmidt Group, Interone ( digital communication ), OMD ( media agency ), Batten & Company ( management consulting firms for marketing), Sellbytel (Sales & Distribution ) and the core brand of the agency group: BBDO Proximity (integrated advertising).

In the UK, Abbott Mead Vickers BBDO is one of the most prestigious agencies.

Customers

Among the clients of BBDO Germany include Daimler, BMW, Mercedes -Benz, Hugo Boss, Postbank, Dr. Oetker, LBS, Sky Germany, Mars and smart.

Awards

In 2005, the network of three advertising journals, Adage, AdWeek and Campaign was chosen in each case to the " Agency of the Year ". All three awards were first time in the same year and the same agency. In 2007, BBDO Germany was obtained with seven lions for the first time the most successful German Agency at major advertising festival in Cannes. The Big Won selects BBDO in 2012 for the sixth time in a row to the network of the year. 2013 BBDO is from Gunn Report for the eleventh time overall for the most creative global network gewählt.Art Directors Club and "Manager Magazin" elect German BBDO Group to Germany's most creative agency of the year 2013.