Best Western

Best Western is the world's largest hotel group with more than 4,200 hotels and 320,000 rooms in more than 90 countries. In 1946, Merrill K. Guertin Best Western hotel owner, the cooperation consisted of 67 independent hotels. As a target, you saw the marketing under a common name. The company is based in Phoenix (Arizona ). The hotels will be operated on a franchise basis. Best Western not conduct its own hotels. In contrast to traditional franchise system in which both the franchisor and the franchisees make a profit, Best Western is operated as a non-profit organization affiliated members of the hotel. Best Western is a cooperative of hotels that operate under the same name and with a uniform logo.

The member hotels must meet a list of minimum standards. Instead of long-term contracts, the hotels can renew their membership at the Best Western a year; do so more than 90% of the hotel.

The hotels retain their own identity, are not as uniform design as with other hotel chains. You only need to run the Best Western logo. The hotel can also continue their own names ( for example: " Best Western Hotel d' Anjou ").

Within Best Western there are also smaller hotel chains that are under a single management.

Until 2001, the Best Western made ​​no difference between roll-call individual hotels, which to date in all 3 - were located up to 4 -star segment. Since 2001, the Hotel Group operates the first-class hotel segment under the brand Best Western Premier, including hotels in Europe and Asia count. These also include a 4-star superior hotel for the first time.

At the Best Western include more than 2,000 hotels in North America. In the U.S., there are also many motels that belong to Best Western.

Best Western retired in early 2007 from New Zealand back where it had connected to weddings 72 hotels. The market segment was estimated to be too small. After 2007, remained only seven hotels under the brand name " Best Western Australia" in New Zealand.

Best Western in Germany

In Germany, where Best Western is present since 1986, and in Luxembourg include more than 200 hotels to Best Western Hotels Germany GmbH, based in Eschborn. After rapid expansion, Best Western is now represented with city, meeting and resort hotels throughout Germany. Besides the core brand, the categories of Best Western Plus and Best Western Premier exist that offer their own design as well as additional services and equipment. Moreover, Best Western has its own reservation centers. Best Western maintains its employees for training purposes, the so-called Best Western Academy. The bonus program for frequent travelers called Best Western Rewards, with more than 20 million members.

History

The story of Best Western goes back to several hotels in California, the mutually recommended to clients and travelers. For this small informal network and in 1946, Best Western originated. The Best Western name comes from the fact that the connected hotels were all initially ( west of the Mississippi ) in the western U.S.. From 1946-1964 Best Western had a marketing partnership with Quality Courts ( established in 1939 ), mainly east of the Mississippi were their hotels and thus geographically complement each other perfectly.

1964 expanded the chain by Canadian Hotels also been included. 1976 Best Western expanded to Mexico, Australia and New Zealand.

From 1964 Best Western independently tried to expand into the eastern U.S. under the name " Best Eastern ". For the same logo was used. 1967, the name " Best Eastern " was abandoned and operated all hotels in the U.S. only under the name " Best Western ". 1970 Best Western is the world's largest hotel chain. Over the years, the logo has been amended five times. From 1964 inserted in the logo, a gold crown red crown in 1991. By 1985, the company designated as a cooperative. After several court decisions referred to it then as a non-profit franchises. The consequence of this court decisions was that Best Western had to keep a franchise basis to certain applicable to franchise companies in the United States regulations.