Betty Bossi

Betty Bossi is a fictional cook, who teaches cooking and the Swiss households since 1956. The Betty Bossi brand is one of the Betty Bossi AG, a Swiss company with headquarters in Zurich and Basel, which is 100 percent owned by Coop since 2012.

History

The fictional character Betty Bossi was invented by the advertising copywriter Emmi Creola Maag for Steffi burger cooking fat manufacturers Astra. You should in simple recipes that should always succeed, promote the increased use of margarine in the butter -drenched Switzerland. On April 1, was published in 1956 the first Betty Bossi mail, it was to be subscribed newspaper in 1968. 1973 appeared the first cookbook. 1977 Betty Bossi Verlag AG was founded within the Unilever group. Meanwhile, the magazine and the cookbook publishing the mark were. Unilever sold Betty Bossi 1995 to the publisher Ringier. Since November 2001, the brand was one half each media company Ringier and the Coop supermarket.

2001 Betty Bossi entered into cooperation with the second- largest Swiss retailer Coop. Since then, Coop sells various fresh convenience products under the Betty Bossi label. In the same year came the first television broadcasts al dente, and today it is also the world wide web with crossover cuisine present. The turnover of the publishing house in 2008 amounted to CHF 92 million.

December 21, 2012 Coop took over the 50 - percent stake in the media company Ringier on since 2001 jointly controlled cooking and convenience products line.