Bishōjo

The term Bishojo (Japanese美 少女, dt " beautiful girl ") is the Japanese term for the ideal-typical image of a beautiful young woman. The counterpart for men is called bishonen.

Importance in the context of anime and manga

The term Bishojo refers to anime or manga that represent beautiful young girl, usually of school age, and can thus be found in many genres.

The Bishojo are strongly oriented to the preferences of the male spectators because the attractiveness of female characters tend to be where it is used as a primary attraction factor. For this reason, Bishojo be integrated for marketing purposes in most anime as fanservice.

The term Bishojo is partially identical with the term Moe, the to affect the property to the male audience, refers. Furthermore, some of Bishojo characters can be described with the term Kawaii, the " sweet ", " childish " or "attractive" is " adorable " for.