blau Mobilfunk

The blue mobile GmbH is a mobile discounter, based in Hamburg. The core brand is the discount rate " blau.de ". As a cell phone provider uses blue mobile network infrastructure of E-Plus and does not maintain branches. Are sold SIM cards online, at various German retailers and in the E-Plus Base own stores.

History

The company was founded by three entrepreneurs Easter Martin Mayer, Thorsten Rehling and Dirk Freise 2005, which previously the site handy.de operated and later sold to Bertelsmann. A contract for the marketing of mobile services with E-Plus brought the necessary conditions to establish the Blue Mobile GmbH as first independent Mobilfunkdiscounter.

In November 2006, took over the Blue Mobile discounter provider debitel light. Debitel received a minority stake in Blue Mobile GmbH in return. Of 2007, blau.de already around 600,000 customers.

In 2007 the company was the first time Branded reseller partnerships (including Plus, today net ) a, which helped the company to a strong growth spurt.

In April 2008 Blue Mobile was acquired by the Dutch E-Plus 's parent company KPN. The core brands blau.de and blauworld remained.

In 2012, in addition to the normal prepaid cards a Allnet flatrate was put on the market in accordance with Yourfone. Blau.de thus is no longer just a pure prepaid discount but also offers mobile phone tariffs on invoice.

Since January 1, 2013 blue mobile part due to changes in the group structure to E-Plus and is now a direct subsidiary.

In August 2013, the management of the Hamburg mobile discounter announced to extend the tariff for the prepaid segment on calls to and from the EU countries. This sparked blue mobile on the pan-European roaming charges for phone calls and allowed henceforth calls from Germany to other EU countries as well as from other EU countries to Germany at a uniform price. In addition to the 28 countries of the European Union, this rate also applies for the non-EU country Switzerland.

Today, the blue Mobile GmbH employs more than 110 employees in the areas of IT, product management, marketing, sales, finance and customer service.

Cooperations

Blau.de provides other companies to Branded reseller partnerships. This is intended to be tied to a specific brand and the customer. Currently there are the following collaborations:

  • Net: NettoKOM
  • ATG ( Arora Trading GmbH): simVOICE
  • ECO World Connect GmbH: Mobilka

In October 2008, the discount rate was developed in cooperation with KPN Spain blau.es started in Spain. The installation is used while the network of Orange Spain.

Awards

The discounter has been awarded since entering the market several awards for its customer and service orientation. Under the current awards are among other things the first place in customer satisfaction test by the German Institute for Service Quality ( DISQ ) in cooperation with the magazine COMPUTER BILD as well as the award for " Fairest wireless service provider ", which was awarded in 2012 by the magazine Focus Money. In April 2013 blau.de received the special prize for the first place in the category " mobile operator " in the competition " Germany's Customer Champions 2013," where the mark for special customer orientation was excellent.

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