Bluma Zeigarnik
Bljuma Wulfowna Seigarnik (formerly mostly Bluma Zeigarnik, Russian Блюма Вульфовна Зейгарник, scientific transliteration Bljuma Vul'fovna Zejgarnik; * 27 Oktoberjul / November 9 1900greg Prienai, now Lithuania. . † February 24, 1988 in Moscow) was a Soviet psychologist shape.
Life
Bluma Zeigarnik was born into a Lithuanian- Jewish family, studied and graduated in 1927 at the University of Berlin in the field of Gestalt psychology by Kurt Lewin theory of action. In 1931 she returned to the Soviet Union, where she sang collaborated with the psychologist Lev Vygotsky.
Services
She found out in experiments that under certain conditions pending actions are completed as ( Zeigarnik effect) keep better. The causes of " residual stresses " in memory and not incurred wish fulfillment apply. The jargon is called the Zeigarnik effect also " cliffhanger " effect (of English cliffhanger, literally hanging from a cliff ), in reference to the stylistic device, a story in an exciting location ( " pending " ) to interrupt. The key sentence: " Unfinished actions remain you will remember as completed acts " refers to the English as " interrupted tasks". That project, in its implementation I get lost, also left a much stronger compulsion to act ( urge to resume the interrupted action) as completed, had Zeigarniks colleague Maria Ovsiankina after ( Ovsiankina effect).
The Zeigarnik Effect plays with in the psychotherapeutic action. It is estimated that in psychotherapy activated memories in many cases with " unfinished business " ( Unfinished Business ) have to do in the past, their recent working through and closure can contribute significantly to mental health. Explicitly use the particular form of therapy, the shape of Theoretical Psychotherapy and the success of monitoring the effect systematically.
The advertising inserts it in (initially) unresolved spots or ads. For example, they brought in the introduction of E.ON in Germany at first only the logo without additional information on billboards. Many of the TV soap operas are designed to: storylines at the end of a sequence remain open in order to leave the auditorium, the nagging question of how the series goes on - so he turns to the inner satisfaction again and the next episode.