Blurb

As blurb (English blurb ) is called a substance on the impact of a protective envelope flaps text. Typically this brief summary of the book contents are wooing (usually on the front flap for ) an author's note (usually on the back flap for ) and possibly references to other books by the publisher. For books without a cover ( paperbacks and pocket books ), this text is usually placed on the page 2, that is on the back of half-title.

Depending on the size of publishers create their marketing department to the respective title supervising publishing editors or the authors themselves, the blurbs, the latter depending on the contract for this sometimes have no or only a conditional say. Mostly, however, is all searched for the blurb in cooperation in the making of a book involved an agreed outcome.

The publisher Karl Robert Langewiesche is considered as " the inventor" of the blurb.

Demarcation

Apart from the actual blurb, there are often other texts on the back of the protective envelope which should therefore be read in book closed. He prefers contains brief that arouse their curiosity, quotations from the content, or for reprints of positive reviews or testimonials.

However, all these texts are referred to as blurb Colloquially, also comparable advertising - informational texts to music recordings and movies on the covers of records, compact discs, DVDs, etc.

Be differentiated a different function but are these the blurb, which nowadays often content corresponds to the blurb, but in terms of purpose and audience satisfied.