Bob campaign

The BOB campaign is a campaign against drinking and driving.

She is originally from Belgium, where it has existed since 1995 and very successful runs. About 96 % of the local population knows BOB and over 50 % have already once been BOB. There is evidence of a connection between BOB and the reduction in accidents, particularly accidents with serious consequences. Evaluations have also shown that even the inconsequential drunk driving have declined dramatically in Belgium.

BOB is not an abbreviation, but the person of a group that does not drink alcohol after consultation and themselves and their passengers bring home safely the name. BOB is responsible for driving and is also aware of this. He documented this assumption of responsibility to the outside by giving himself known with a bright yellow BOB Keychain. In the participating restaurants, pubs, and nightclubs he gets a free soft drink.

BOB is now also in other European countries, a term as in the Netherlands, Great Britain, France, Poland and Luxembourg. In Germany, the action mainly in North and Central Hesse, in Eisenach, Trier, Saarland, distributed in North Bavarian district of Wissembourg -Gunzenhausen, in the northern district of Donau -Ries, as well as in the district of Ansbach.

Initiators and primarily responsible for BOB in Germany are the police units of the states involved. The action is primarily aimed at young adults who are still far from driving. Novice drivers aged 18-24 years are disproportionately involved in serious traffic accidents. Approximately one accident with personal injury caused by this target group. In the accident under the influence of alcohol this participation is as high as over 30%.

In Germany, the first signs were noted in terms of the decline in the number of accidents under the influence of alcohol in connection with BOB, documented by first accident statistics from 2008, again confirmed by accident statistics, 2009. It should be noted that in almost all project-related comparisons, the number of accidents significantly below the Hessian sectional lie. Often the returns in the area of police headquarters Mittelhessen even double-digit percentage range are higher than in the state of Hesse. An evaluation of the Justus -Liebig- University of Giessen confirms the success of the BOB campaign in central Hesse.

Many companies and organizations now support the BOB campaign in Germany. In addition to the police, these are the DEHOGA, the DRC, many health insurance companies, insurance companies and banks, breweries and press houses.