Bodo Abel ( born January 18, 1948 in Witzenhausen ) is a German economist. He was until 2013 Professor of Business Administration, International Marketing at the University of Hamburg and program director of the international master program " MiBA - Master of International Business Administration" at the University of Hamburg and this is the end of 2014 and at the State University of Economy and Finance ( FINEC ) in Saint Petersburg, Russia. Teaching and research areas are next to " International Marketing " and " International Media Management", " International Business Ethics ", " International Corporate Social Responsibility" and the philosophy of science.
- 4.1 Books
- 4.2 Papers
Life and career
Bodo Abel went in Hann. Munden and Bremen to school and studied from 1968 at the University of Mannheim Business Administration. During his studies he came up with Hans and Hans Albert Raffée in contact and enthusiastic in addition to the Business Administration for the philosophy of science and the critical rationalism. He graduated in 1973 as Diplom-Kaufmann, research assistant was at the Department of Business Administration and Economics paragraph (later marketing) with Prof. Dr. Hans Raffée. He completed his doctorate in 1981 successfully on the subject "Fundamentals of explanation in the Business Administration " with Prof. Dr. Hans Raffée and Prof. Dr. Hans Albert from. The dissertation was published in 1983 in a modified form under the title "Fundamentals of explanation of human action " in the series " The unity of the social sciences ", JCB Mohr (Paul Siebeck ).
After the graduation Bodo Abel joined the publishing management. He worked from 1982 to 1993 in various marketing management functions for the publishing house Gruner Jahr. He was also from 1986 to 1994 Lecturer for " media marketing " at the University of Hannover, Department of market and consumption, Prof. Dr. Ursula Hansen.
1994 Abel was offered at the Fachhochschule Hamburg and was there for a year professor of marketing. A short time later he was appointed to the HWP - Hamburg University of Economics and Politics in Hamburg, which was united with the University of Hamburg in 2005. He is there as a university professor since 1995. Since 1998 he heads the international master program "Master of International Business Administration ( MiBA ) ". This program was established in 2005 under his leadership exported to Russia and has since offered parallel to the University of Hamburg and at the State University of Economy and Finance ( FINEC ) in Saint Petersburg. After leaving the University of Hamburg in 2013, the program in St. Petersburg in a cooperation between the FINEC continues with the TU Braunschweig.
As a university lecturer Bodo Abel offered internationally at several universities lectures and seminars on the following topics:
- " Media marketing " ( at the University of Hannover, Hamburg University and the State University of Economics and Finance, FINEC, in St. Petersburg, Russia )
- " International Marketing " (University of Hamburg, FINEC in Saint Petersburg, Russia, East China University of Science and Technology, Shanghai, Nanjing University, Nanjing, China )
- " International Business Ethics " and "Corporate Social Responsibility" ( University of Hamburg and FINEC in Saint Petersburg, Russia) and
- " International Case- Study Seminars " with current cases from the international management practice, which had to be solved by teams of students from several universities together ( involved were MiBA students at the University of Hamburg, the FINEC in Saint Petersburg and the East China University of Science and Technology, Shanghai).
In his publications Bodo Abel has emerged especially for his contributions to the theory of science topics of economics. He has also engaged in Socio- marketing, marketing ethics and branding.
In the philosophy of science he based mainly on the basis of critical rationalism position on the following topics: The adequate explanation of human action The " Erlanger " model of constructivism, which was represented in business administration, especially by Horst Steinmann and his students The appropriate research program in business administration to explain and design of action in the management Ethics and value-freedom in science.
The explanation of human action is after Abel believes on the basis of scientific deductive- nomological model of explanation not only possible but also meaningful. He has written extensively treated in a differentiated analysis of the explanation of the constructivists the Erlangen School in his book "Fundamentals of explanation of human action " this question.
As a research- programmatic core element of business administration Bodo Abel looks for business administration a " Theoretical Thinking in models " based on behavioral economic theories to be adequate to. These theoretical models include nomological hypotheses, mainly from the (particularly cognitive ) behavioral theories and statements about business conditions of use. The Business Administration is in its explanatory and design function is essentially an applied science, especially in the hypotheses of the behavioral theories are applied to specific business situations. Karl R. Popper speaks in a similar context aptly of " declarations of event types " and Friedrich August von Hayek of "explanations in principle".
On the issue of value-freedom Bodo Abel has modified his views over time something: He was always of the opinion that science is to make a lasting contribution to the normative discussion and organization of reality, and that this value-free scientific statements play a central role. This opinion he still is. He is joined in his early publications on the value of freedom principle that science should be limited to value-free operating expenditure. He was of the opinion that for normative statements in science no methodical- rational basis can be created, and the science so far strictly to follow the value of the principle of freedom of Max Weber and make any normative statements and should be. In this respect, his view has changed. Bodo Abel assumed today that even for normative statements an acceptable scientific method base can be created, without having to move away from the basic ideas of critical rationalism. Rather, he considers it absolutely necessary, as in the discussion of value-free empirical statements to start from the basic assumption of critical rationalism. It also applies to the scientific discussion of value judgments that there is no objective certainty and each security is self- produced by people. Therefore, the methodological idea of the systematic justification free criticism not only for empirical factual statements, but also for normative statements is preferable to the pursuit of a safe foundation. Both statements species have to submit another verification principle. The factual statements are checked for their truth out, that is, the correspondence between what is meant in the statements and reality. Normative statements are, however, checked for reasonableness out, that is it, what contribution can be made by it for the benefit of all sentient, beings affected. In the scientific discussion and justification of standards empirical factual statements play an important role, and they must be used. Since there is no logical conclusions from empirical factual statements on standards are possible, one needs in the scientific discussion of standards called bridge principles that have a dual function: on the one hand methodical and rational principles of the standard assessment and on the other indications which make contributions empirical findings on the standard assessment can. As a bridge principles called the Bodo Abel ( by Hans Albert assumed) " congruence postulate ", which states that only an assessment should be supplied and should be used in the review of standards, what is the knowledge accessible in principle ( ie, for B. no recourse to God). As a second bridge principle, the known " practicability principle " can be used, which says simply " ought implies can ", that is, it may only be demanded, what is fundamentally empirically to produce. Another bridge principle Bodo Abel selects the " link " principle behind the demand for an exhaustion of the ethical content of the assessed is facts and norms, with " ethical content " all of this constellation in their happiness ( utility gains ) or suffering ( welfare losses ) affected are meant. Finally, as another bridge principle, the " principle of comparative assessment" to be defined in the light of alternatives.
In publications about marketing Bodo Abel has dealt with issues of marketing ethics and branding. He has, as well as management or business administration not only limited to acquiring economic enterprises considered, but always well defined marketing teaching. Marketing here also includes the Socio- marketing in terms of marketing for social and corporate functions (eg churches or city marketing) a. The approaches and tools of marketing can have a lasting result also in the non- profit sector to a significantly better achievement than would be the case without marketing. In his publications Bodo Abel is not only assumed to be in the Social and Societal advanced marketing concept, but also the social and societal commitment often made on the subject by having treated Marketing in its relation to ethics. It was about the harmonization of market and ethics successes, the magnification of ethics successes of the market and the market success of ethics. In his essays on media marketing and ethics, it was mainly a question of to what extent can the market quality of the media and their social (particularly enlightening ) harmonize quality.
In the city marketing Bodo Abel has dealt with how the international competitiveness of cities can be improved by branding strategies. He believes that branding (again, in its wide interpretation) increase as the approach of the strategic structuring of urban management the welfare of citizens and the success of the city at other target groups of city marketing ( talents, investors, trade, industry, visitors, media) significantly can. As elements of branding strategies he sees the following elements:
- Brand vision ( as what should the brand be perceived by the target person? )
- Core competence of the brand ( as what the brand is actually seen centrally by the target person? )
- Brand Mission ( the strategic objectives and business of the brand: What is offered, in what form? )
- Mark signals ( all of the communication elements that are associated with the label),
- Brand substances ( the rational benefit components of the marks ) and
- Brand personality ( the emotional associations of the brand ).
The factors of a successful urban marketing include the development and communication of ideas, for which the city should stand ( Brand Vision), a clear understanding of the city ( core competencies ) in the target groups, the delivery of relevant benefit (brand substances ) for these target groups, the invoking of associations and emotions ( brand personality ) and the production of stimulating images ( brand signals), and all these things. within a coherent and consistent, target-group -based approach
Awards and Affiliations
- 2005 "Doctor Honoris Causa " of the State University of Economics and Finance ( FINEC ) in St. Petersburg, Russia
- 2001 Member of the " International Higher Education Academy of Sciences " ( IHEAS ), Russia
- 2003 Vice - President of the " International Academy of Sciences of Higher Education ", the German department of the Russian IHEAS