Borjomi (water)

Georgian Glass and Mineral Water Co. N.V. ( GG & MW) is a Georgian company. It was founded in its present form in 1995, its roots go back to the beginning of the 20th century. It is the largest mineral and medicinal water manufacturers in the country and even internationally. The company produces the Borjomi mineral water brand, which is marketed internationally under the name of Borjomi. Seat is the Georgian capital Tbilisi. Since early 2013, the company is majority owned by the Russian Alpha Group.

History

1906, the Grand Duke Nicholas Mikhailovich Romanov, the first major bottling plant for mineral water in Borjomi. He led the mineral water brand in Russia a success. In the Soviet era, the water was the main export item of the Georgian SSR. There were bottled 450000000/2 liter bottles a year. After the independence of Georgia's mineral water export collapsed. The state producers lacked the means necessary for new investments. In 1996 it had only 14 employees.

GG & MW was supported by the Georgian Group Tbilisi Business Centre ( TBC), the Amsterdam venture capital firm Venture Capital Investors ( VCI) and a former employee of the company Perrier founded in 1995 to hang up the brand again. She earned a glass factory in Chaschuri and two bottling plants in Borjomi. As the first industrial company in Georgia GG & MW received a loan from the European Bank for Reconstruction and Development ( EBRD), over 10 million U.S. dollars. The World Bank belonging International Finance Corporation ( IFC) has invested 10 million U.S. dollars. In April 1997, the bottling license was issued.

In 2005, GG & MW together with the Ukrainian company IDS and Morshin Plant of Mineral Waters, the holding of Borjomi Waters Group. 70 % of its shares are held by GG & MW. The new holding company controlled in the same year 50 % of the Ukrainian and 8 % of Russia's mineral water market.

Company data and product line

The growth of the company experienced tremendous growth. Already in 1997, 16 million bottles were filled again. In 2002, she completed from around 120 million bottles and employed approximately 1,000 employees.

80 % of the bottled Borjomi mineral water is exported abroad. Of these, 60% in 2006 to Russia and 40% in other countries, including Western Europe, the USA and Israel. On May 4, 2006, Russia's health authority a ban on imports of Georgian mineral water. Since GG & MW has intensified the Baltic States and Kazakhstan to open as markets. Meanwhile, the Russian import ban but was canceled.

The product line includes the carbonated mineral water Borjomi Classic, the still water Borjomi source ( since 1999) and the weakly carbonated Borjomi light ( since 2001). All products are offered in PET bottles, Borjomi Classic Moreover, in greenish half-liter glass bottles for gastronomy.