Bounce Rate

Bounce rate is a key figure in the field of web analytics. The German translation is bounce rate.

Definition

The Web Analytics Association ( WAA ) defines the bounce rate ( bounce rate ) as a percentage of site visits with only a single page view. Avinash Kaushik After ( 2007, pp. 168-170 ) are among the Bounce Visit also short visits from 5 to 10 seconds. A short visit means that the site visitors are not motivated to go deeper in the offer of the website. The analysis of the bounce rate provides important information to optimize the website.

Optimization of marketing, homepage and top entry pages

By analyzing the traffic sources Analytics tool is demonstrated in a web, where visitors came from. Visitors can, for example, come from search engines marketing on the site. The analysis of the bounce rate shows then how successful individual advertising campaigns (eg paid search words).

Benchmarks: Height of Bounce Rate

What is a good or bad bounce rate, can not be answered easily and is also on the website purpose and the relevant industry dependent. A comparison is for example Google Analytics on the benchmark report. Basically you can say that a bounce rate of 50 % a closer look needs (Aden, p 192). Beck ( 2008, p 332) points out that the bounce rate on AdWords landing pages is usually higher than other sites because they are new visitors with visitors. Pages with high information content tend to have a higher bounce rate than other sites because here many visitors to enter through a search engine will find ( Hassler, 2008, p 229).