Buongiorno

Buongiorno ( FTSE Italy STAR: BNG), established in 1999 multinational media companies in mobile entertainment with its headquarters in Milan and Parma, which is listed on the Italian Stock Exchange in the market segment STAR.

The company has a global presence with offices in 25 countries on five continents and has approximately 130 direct connections to operators. Buongiorno is market leader in the highly fragmented market for mobile content such as games, ring tones, information services and advertising. Business activities are focused on two areas: mobile value-added services that are sold directly through the brand Blinkogold well as in the retail business with telecommunications and media companies, and digital marketing services ( Buongiorno! Digital). The latter division was spun off in November 2011. As part of the focus on the retail business Buongiorno took over in April 2011 for € 28.5 million, the company Dada.net SpA.

Marketing

In August 2010, a partnership with Telefónica O2, the new service " prepaid surprise - Charging and profits " was launched in the framework in Germany. As an offering for business customers started at the end of 2011, the Mobile Payment Solution Cashlog. For end users Buongiorno sells in Germany the services Blinkogold Entertainment and Blinkogold games via the online channel subscription. In Mobile Internet such as mobile games are marketed under the brand name " iTouch Services" Web Apps.

Since April 2010, the subsidiary Buongiorno Germany GmbH Member of the DVTM is ( German Association of Telecommunications and Media Industries, formerly Voluntary Self -Monitoring of value-added services ), which campaigns for transparency and consumer protection, the establishment of uniform minimum standards for the marketing of mobile value-added services.

Criticism

In Internet forums, the subscription services of the brand Blinkogold are sometimes ranked as untrustworthy, because many cell phone users do not know how and where they have subscribed to the value-added services. You get unwanted text messages ( " Your text message service is successfully established, only EUR2.99/5T. "), Which confirm the conclusion of a subscription and announce the withdrawal of amounts on their mobile phone bill.

The German consumer waistband provides a sample letter to the challenge, revocation and termination of services.

On the Facebook platform some apps are linked to services of Blinkogold mobile games. If you want to have this app, at the same time a subscription is terminated.