Burton Snowboards

Burton Snowboards is an American manufacturer of snowboards, in addition to snowboards and bindings and clothing, additional equipment and protective gear made ​​. The company houses the brands RED, Gravis Footwear, Anon Optics, and analog streetwear.

History

Early years

Burton was founded in 1977 by Jake Burton Carpenter. At first snowboards were initially made ​​of wood and without edges, however, the company perfected this over the years. First adjustable rubber straps were attached as straps and non-slip surfaces on the board, so as to increase the stability. The first small series of boards were sold for $ 88 / piece, though still in a rather smaller scale.

The success was for the time being, the company initially made substantial losses. However, the production was maintained and 1980 first ski technology has been integrated into the production. P -Tex coverings guaranteed better gliding and steel edges improved the grip and control on snow. Those technologies have been continuously developed. Today, high-tech materials such as carbon or polycarbonate are fitted as standard in the products.

The company is also known for constantly logo redesigns that make it easy to classify boards or collections over time. Particularly controversial is the 13 logo, which is a B is supposed to represent, but is interpreted in some circles as the 13th letter in the alphabet as initial for marijuana.

Growth in the 1990s

In the meantime, Burton grew to become one of the largest snowboard manufacturer in the world. Since 1995 the majority of Burton Freestyle boards here, which are enjoying growing popularity since that time. Despite fierce competitive struggle Burton Snowboards prevailed mid-1990s, the products sold well and innovative product design allowed the company to grow to the top of the market. Today, the company organizes many competitions which have official status in the associations, manufactures snowboard movies with some unusually high budgets, produces a complete range of products for the sport and equips the Olympic Snowboard Team from the United States.

Structure

Burton Snowboards are mainly produced in Burlington, Vermont, but also in Austria ( in Golling, Salzburg), China and Poland. At Burton also includes the manufacturer of snowboards forum snowboards, the protector series RED, the skate and snowboard streetwear clothing brand analog, the footwear brand Gravis and snow goggles brand Anon. The company now has six main offices in Burlington (Vermont, USA), Innsbruck (Tyrol, Austria ), Wrentham (Massachusetts, USA), Irvine (California, USA), New York ( USA) and Tokyo (Japan).

2004 Burton bought at the Four Star Distribution, the four snowboard brands Forum Snowboarding, Jeenyus Snowboards, Foursquare Outerwear and Special Blend ( SB) Outerwear. These are made in the course of restructuring within the Group for winter 2014 back. In addition, the company also owns Channel Iceland Surf Co. Over the years, Burton has already come quite often in criticism for trying to achieve a monopoly position in the sport of snowboarding. The now grown up to a group company of its size a very big impact on the sport, which is seen by many pages with skepticism.

Sponsoring

Burton sponsors ( e) some snowboarding pros like Craig Kelly, Sani Alibabic, Terje Håkonsen, Martin Freinademetz, Jim Rippey, Tadashi Fuse, Nicolas Müller, Frederik Kalbermatten, Olympic gold medalist Shaun White, Kevin Pearce, Victoria Jealouse, Jeremy Jones, Kelly Clark, Anne Molin - Konsgaard, Romain De Marchi, David Carrier Porcheron, JP Solberg, Jussi Oksanen, Keir Dillon, Trevor Andrew, Ross Powers, Hannah Teter, Natasha Zurek, Marcel Bode, long time, Gigi Ruef, etc.