Business journalism

As business journalism journalistic employment is understood with economic issues. Focuses on economic and policy issues, corporate reporting and exchange issues. As an "economic journalism ", says the economic lexicon Gabler, could be characterized by economic issues in the broadest sense, the whole of the public reporting and commentary.

• 2.1 Business Magazines
• 2.2 Economic Magazine
• 2.3 news agencies and information services

History

At the beginning of the history of the press is the business journalism: precursor of the printed press were merchant letters as the Fugger newspaper, merchants supplying information. In times of crisis such as the inflation at the beginning of the Thirty Years' War, the Kipper und Wipper time, grew naturally, interest in economic issues.

Walter Hoemberg writes in his essay "From Fugger letter to the Exchange site. The history of business journalism, " even the earliest printed weeklies would contain business information. As examples, the author here appeared in the Wolffenbüttel " Aviso " from the year 1609. Though economic issues from the outset have been adhered to in the newspapers, but they were initially only a " marginal phenomenon " was. This was located to the fact that there had dominated in the early periodicals of the realm of politics, on the other, to the situation of the economy itself, the exchange of goods was mainly done at the local level, the parties would agree in personal contact about can. Only with the gradual replacement of concrete public marketplaces through abstract on regional markets have the media- mediated communication for broader segments of the population gained in importance.

18th century

As new media in the 18th century, the state-controlled intelligence leaves emerged. This new type of press did not only contain news about trade, transport, exchange rates, trade and agriculture, but was also the medium in which official notices and all advertisements had to be published, Homberg.

19th century

Homberg: "Since the beginning of the last century (Note: 20th century ) is more or less established business coverage in most newspapers. The nationally distributed leaves, and large quality papers containing its own trade section, which opened for general economic and economic policy issues. "

20th century

With the onset of industrialization, the rise of stock markets and thus the interest of a wider audience of industry news, analysis and counselors in money matters began. The first stock exchange was founded newspapers and dailies introduced a economic department. Due to high demand for market information created his first news agencies.

Established the business journalism has affected all mass media in the 20th century. Published from the 1960s television (magazines ) and newspapers consumer-oriented economic issues. The stock market boom of the late 90s, invested in which more and more individuals in a stock, currency, also developed into a boom in business magazines and business journalism. Some business magazines were founded; Newspapers and popular magazines expanded the business section. With the financial crisis in 2007, the business journalism experienced another boom.

The greater the proportion of the economic aspects of the policy is - as unemployment, the EU internal market, etc., the greater would be the shares, the economic issues at the periphery of the media, such as the newspapers would have and the higher must the demands placed on the quality of the his journalism. "Everything that was last year policy, economic policy was " a journalist told a business magazine in the 90s.

21st century: after the banking crisis

In their article in Business Journalism in Crisis: Clueless, disoriented, overwhelmed Write Hans- Jürgen and Wolfgang Arlt Storz that the global crisis in the financial market have triggered a crisis of economic journalism. The daily German business journalism have faced the global financial market " as a grizzled city archivist the first computer - with a mixture of ignorance and admiration, without knowing how it was working, no idea about the momentous contexts that build up " - if in doubt have you joined the mainstream. The transformation of the financial market from the service of the real economy to a stand-alone industry with highly speculative action and decision criteria will be accompanied by today's business journalism at least until August 2007 usually without awareness and welcome: the information was scanty and the orientation misleading. For this situation, the authors derive the following compulsory for Business Journalism: As the financial and banking industry, society and the economy, a quasi- public good note with credit and money available to this sector should be under very careful observation.

" The German daily business journalism has worked as an observer, reporter and commentator of the financial market and financial market policies ill to the open outbreak of the global financial crisis; Botched construction is called in the trade. The fact that the focus of our study were quality media, arouses misgivings, like the rest of current working media landscape might have looked like in the subject area financial market policy. "

Arlt and Storz point to the need for a debate on the conditions of production of the published opinion. They recognize the accusation to the business journalism, that it is not or insufficiently warned of the Great speculation and had failed to alert, not just a "legitimate criticism," but also the " social search" for a " scapegoat ". Thus it on demand to journalism in general and the business journalism fortiori, instead of many other competent social institutions (eg, politics, regulatory agencies concerned business, business associations, economics, etc.) perceive this warning function. Crises are more the rule rather than the exception in society.

The "Network Search " deals with key media policy issues and calls for a critical business journalism. In a discussion draft of the " Netzwerk Recherche eV " for critical business journalism it is, this is less critical and affirmative than the coverage in other departments in the trend. In the political and cultural ministries there is a greater plurality of opinions, analyzes and attitudes of the authors. The business journalism is moving in a difficult source environment - the market of academic and scientific positions is different than in politics and culture much more focused on elite consensus in economic policy and economic policy issues. The economic journalism, discussed until the late 1990s and has been criticized as " dry" and " reader away ," was barely existent in this form. He had been mostly replaced by an economic reporting, which could be characterized as a consumer, service or utility journalism. " The value in use and service journalism thus becomes expectable mainstream - even for companies. " Escaping the " case of the purely product-oriented business journalism " it was only when behind the products pervade the economic activities of the company. However, this was only possible when journalists " did their homework, researched relationships, Interessenanalysierten and balances verified.

Profession Business Journalism

In his article " noise in the system. Business journalism in a globalized world, " writes Dennis Murphy, if you wanted to become a business journalist, one must ask the question, what problems today in business journalism would be in the foreground and what " is noise " in the economy. Be this " noise " detected only once in a system, you have two options: You can park their vehicle or learn from him. Who wants to be active in business journalism, writes business journalist Ulrich Viehöver, had an idea of ​​the publishing industry have, especially should the "big scene " can not be overlooked. Especially the new media have changed the job description of business journalists in recent years fundamentally. The " an" economic journalism no longer exists. In fact, we now encounter the profession of business journalists in many facets: In the role of the generalist, the corporate reporter of financial journalists, consumer journalists, the economic policy Rapporteur and a journalist who speak the special mediation skills, writes Christopher Moss respect of the profession " business journalist ".

Theses on the Future of Business Journalism

The newspaper will not disappear, the business journalist Christoph Keese writes about the future of the medium, but the online sector will radically grow - mainly driven by the advertising business. Currently, as Keese, the amount of advertising do 25 percent of the newspaper and five percent for the online business. The latter will list high sales growth, and this will also continue so. Thus, a number of new jobs would be created there. For young journalists who had just finished the training so Keese, offer it to your advantage to enter there. At the same time could be observed that the most well-known journalists have felt the print media "at home" even five years ago. This has changed: It changed many journalists to the Internet, to write blogs. In the future, will the journalist present through various channels to its theme - in daily or weekly newspapers, online or internet video. Christopher Moss, however, assumes that there would be a dichotomy in the market: "The Internet is still much more important win at timeliness and usefulness. In contrast, Investigation, background and science will remain the domain of the print editions. Amusing, tabloid- elements will be found both in print and in the online media. "

The specialization in business journalism will, so Moss further progress. The specialization but will also create new forms of work organization, such as a further development of the model of reporters and editors. And they 'll great content challenges to the education and training of journalists. This is a task which must make the publishers and each individual business journalist.

Forms of business journalism

Business journals

Economic journals bring at least four times a year and not more than once a week fabric on economics, accessible to everyone. They belong to the genus of the business press, inform us of the present day happenings in the business sector ( and policy), financial counselors ( reader noted ). They offer advertisers the possibility of ads to promote their products and services ( Bulletin ).

Business magazines

Business magazines are counted among the magazines due to their design and their target audience. They are part of business journalism in the broader sense. See also: List of business magazines

News agencies and information services

The United Economic Services based in Eschborn deliver economic information to the media and business. In addition, they analyze the requirements of a business magazine and the needs of readers to this kind of information.

Journalism awards for business journalism ( selection)

• Ernst Schneider Award
• Friedrich Vogel Award for Business Journalists
• Georg von Holtzbrinck Prize for Business Journalism
• Herbert Quandt Media Prize
• Ludwig Erhard Prize
• German Business Film Prize