Buzzword

As a slogan (English buzzword or catch- word, French slogan ) an expression or saying is called, is courted by with readers and listeners to special consideration (plural: " Tags " in the meaning " saying", " Tags " in the meaning " keyword, descriptor ").

Tags are words or short phrases that are used to tell certain facts concise and convincing. Since their use is an (unconscious ) conviction intention underlying scarce or simplify these words the facts described often on dubious manner in favor of euphony and to the detriment of mediated information. You can also have an insulting or mocking character. Not infrequently, the affected group takes over the course of time the original negative keyword and occupied it positive ( meaning change ).

Often there are neologisms. Mass media shape a portion of the outstanding tags; this may increase the effectiveness of public posts and topics.

Keyword Research

For more than 100 years Tags are also the subject of research in their everyday language and rhetorical function. As a pioneer of the literary scholar Richard M. Meyer, as well as the Leipzig teacher and philologist Otto village shop apply.

Keyword research investigates the use of keywords mainly as a concrete epoch- related, social (eg: political ) phenomenon. Of further interest are general questions about the emergence, life or typical form of keywords. The research field draws its inspiration from the one hand, the popular criticism of language, on the other hand, the transitions discourse analysis are quite fluent.