Campari is an alcoholic aperitif. It is a liqueur in the sense of EU spirits Regulation, but which is offered because of its predominantly bitter taste accompany the name Bitter and in Germany an alcohol content of 25 % vol. having. Manufacturer is the Italian company, Davide Campari - Milano SpA Characteristic of Campari is its striking red color. The Campari brand was one of 2011 's 50 most valuable brands in the world of spirits.
The history of Campari is said to have begun in the 1840s with the development of the original recipe by Gaspare Campari, 1860, the roots of which was later named after his son, Davide Campari Today spirits company, Milano, SpA put. In 1904, the first Campari - production facility was opened in Sesto San Giovanni. The operation promoted bars that represented the brand logo. Under the direction of Davide Campari the company to export the drink began; first only to Nice, but soon to overseas. Currently Campari is available in over 190 countries.
The recipe includes allegedly over 80 ingredients and is kept secret. However, some ingredients are known. These include quinine and bitter herbs, rhubarb, pomegranate, spices, ginseng, citrus oil, orange peel. One of the main ingredients is the bark of the Kaskarillabaumes. Long, the generated Cochenilleschildläusen natural food coloring carmine ( E 120 ) was used for the intense red color. In 2006 the company decided to switch to artificial colors, so that according to the company today only the dye tartrazine (E102 ), Azorubine (E 122) and Brilliant Blue FCF ( E 133 ) are used. Thus, no ingredients of animal origin are included more in the product on the German market.
The ingredients are soaked in distilled water and treated with ethanol. After some days the mixture is freed in several passages of trub filter and filled into large, internally glazed container and brought to drinking strength with water and sugar syrup. After 30 days rest period, the beverage is again filtered and bottled. The alcohol content of the final product varies depending on the country from 20.5 to 28 % vol. , In Germany it is 25 % vol. The sugar content is 24.8% by weight, with even before the alcohol content.
According to the Campari Group produces only Garavoglia Luca, president of the society, with the help of the technical director and eight employees, the base concentrate. Luca Garavoglia will also be the only person in the world who knows the full original recipe.
Because of its bitter taste of Campari is rarely drunk pure. Often it is used in long drinks such as Campari Soda, Campari Orange and Campari Tonic. Among the most famous cocktail with Campari include the Americano and the Negroni.
In Italy and some other countries Camparisoda is also finished mixed with 10% vol. offered. The small, cone-shaped bottles used in this case with less than 100 ml were designed in 1932 by the futurist Fortunato Depero. As the product due to the low alcohol content of 10 % vol. no longer covered by the EU spirits Regulation, the ingredients are reported in Germany on the packaging. In addition to water, sugar, (Neutral ) alcohol and carbonic acid is an "herbal infusion " and contain the only color E 122.
1974 Campari was the first jersey advertising partner of the Hamburg SV, which at the time only as Germany's second football club applied this method of advertising.