Cannibalization of fiction

As cannibalization or Kannibalismuseffekt two different phenomena are referred to:

• In the economy, a crowding-out effect between products in the same market
• In art, a method of procurement of spare parts

Economy

The term cannibalization referred to in the industry, the competitive marketing of similar products at different prices by the same company. This can lead to a displacement of the high-priced product by the cheaper. Result, sales of higher-priced decreased. Frequently -cited example is the strategy of the Volkswagen Group to offer similar models at higher prices than VW and low prices as Seat and Škoda. Individual models are technically identical even at two or more brands. In this case, one also speaks of badge engineering.

More generally, it refers to the increase in sales of a product at the expense of another product of the same company.

Technology

In the area of ​​technology cannibalization is a form of spare parts production. This may be the case, for which new parts can be procured more or where their procurement would take too long to computers. Frequently, the process of maintaining or rapidly restoring function to use critical systems is considered. Are hard-to- spare parts such as taken from a faulty device or from an identical, temporarily unused system " borrowed ". Since this method can produce an immense administrative burden result, the application is limited to well-specified scenarios.