Capri Sun

Capri Sun is a juice drink non-carbonated, the first came on the market in 1969 in the flavors orange and lemon and is sold in a stand-up bags of 200 ml with drinking straw. Capri Sun sold 7 billion bags per year worldwide.

Worldwide Capri Sun is currently produced in 23 countries and sold in more than 120 countries under the name Capri Sun. The range is adapted to the local taste. In Germany, the taste was initially held emphasizes sweet, but was converted to more fruity in recent years. In addition, low-sugar varieties were included in the offer. 2011 in Germany a Capri Sun in organic quality (Bio- Schorly ) has been introduced.

History

The drink was developed by the Heidelberg entrepreneur Rudolf Wild. The Deutsche SiSi -Werke in Eppelheim near Heidelberg, since 1956, belonging to Rudolf Wild GmbH & Co.KG, brought Capri Sun drink for the road to the market. Originally a seasonal item, the drink changed for all year round product.

The brand in 1979 through intensive advertising of Muhammad Ali was known, it emerged slogans such as "I give my name for a product here, which is not good. Capri Sun is the greatest thing for me "or" I am the greatest. The whole world knows that, but if I stop with the boxes, Capri Sun is the greatest. "In 2006 and 2011 a design relaunch of the brand took place.

Packaging

The stand-up pouch, a proprietary development of game, consisting of a composite film made ​​of plastic and aluminum, which protects the contents from light, oxygen and foreign odors. The packaging is exempt in Germany from the mortgage, because the Federal Environmental Agency has determined that the Capri - Sun pouch with the two by the federal government as " environmentally beneficial " classified packaging ( cardboard composite and returnable glass bottle) as " an environmental point equivalent" to see whether.

Environmentalists criticize the packaging. Aluminium is a polluting metal due to the high energy demand in the recovery. The empty bags do not rot when they land in nature. The composite of plastic and aluminum makes the recovery of the aluminum.

Varieties

The following lists contain a fold-out overview of all ever conducted in the German commercial varieties of the brand Capri Sun:

Note: Caps Brand is partially assigned erroneously also the Capri Sun products. The drink was likewise bottled and distributed by Deutsche SiSi -Werke, but with Capri-Sonne nothing to do and therefore not listed.

Ingredients list ( Capri - Sun Orange )

  • Water
  • Sugar (10%)
  • Orange juice from concentrate orange juice (7%)
  • Lemon juice from lemon juice concentrate ( 5%)
  • Glucose-fructose syrup
  • Anti- oxidant, ascorbic acid
  • Natural flavors

Nutritional value per 100 ml

  • Energy: 172.5 kJ ( 41.2 kcal)
  • Protein: 0.0 g
  • Carbohydrates: 10 g of which sugars: 10 g

Golden puffs 2013

In 2013, Capri Sun was awarded after an Internet voting by the consumer organization Food Watch the negative "Golden puff " of particularly blatant advertising. From Food Watch the sugar content 10 g/100 ml, which corresponds to about 7 cubes of sugar per pack, and low fruit juice content, for example by twelve percent in grade Capri - Sun Orange, have been criticized as inadequate. In addition prick Capri Sun by " particularly aggressive marketing " out, the judge specifically targeted at children. In addition, as Food Watch, fake advertising and packaging to the consumer.

The company had already criticized the nomination for the negative price. The sugar content lies in the middle range of all juice drinks. The advertising directed primarily to parents.

Swell

  • Hans -Peter Wild: Capri Sun. The fascination of a world brand, Frankfurter Allgemeine Book, 2001, ISBN 3-89843-036-7
  • Günther Ute: The juice bag, the Rhine Palatinate on Sunday 11 November 2007, p 19
Fat foodwatch Hans-Peter Wild
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