Captology

The term Persuasive computing or computer conviction refers to a paradigm in which computer technologies, the role to be given to influence the assessment and decision-making behavior of people determinative.

On one hand, occurs Persuasive Computing inevitably as a passive side effect of the use of computer technologies. What tool is available to him, has an influence on what the person wants to produce. On the other hand Persuasive Computing is actively used as a means of persuasion. In general viewing act, in this computer technologies as a means of persuasion, the opinion and will formation of a people and to influence its resulting action.

Examples

• A person has become accustomed to the operating system of a certain predetermined by the computer user interface, he will want to find in other places similar operating classifications and towards other operating classifications often also prefer if the alternative operating system would be more effective or would its natural behavior closer to him so less adjustment would be invited to request to the computer.
• Computer technologies facilitate a more individual tailoring of the advertising, the consumer behavior of a person can be more unerring affected.
• The specific methodology for a search engine indexes the image represented by the WWW world knowledge has an impact on what knowledge they man -use the priority with which rezipiert, and thus on his opinion and action competence.
• Even the selection of which are in the intensity detected by the WWW sections of the world, the people affected; for example, what and how much he uses this medium.
• Computer technologies allow to create data sets to an extent that could not be managed by people, and they allow the retrieval of links between the data at a level that can no longer be made by the human mind. For example, a pharmacist may use, if he makes the decision whether harmful interactions are to be expected between a patient prescribed medications such mechanisms.

Relevance

What is needed is a critical ethical consideration of Persuasive Computing, as well as the acting people no independent assessment of the correctness of a proposed him from the computer Instruction longer possible. The problem is the transition from when and through what mechanisms the computer case becomes independent and is the ruler of the people. This aspect is usually addressed when Persuasive Computing is used as a slogan.