Caro (beverage)

Caro Coffee is a brand for soluble coffee substitutes from grain and was introduced in the Federal Republic of Germany in 1954. The word and design mark was registered (DPMA ), the German Patent and Trademark Office on May 8, 1964. In 1978 she has been revised and a second time in the 1990s. The hallmark of the product is a diamond in the Pantone color 199 on the packages, the product is referred to as a coffee substitute.

The trademark holding since 1971, the year of acquisition of Unifranck food Werke GmbH, the Nestlé Group. Developed the brand of the Franck Kathreiner GmbH, which merged into the Unifranck food plants. Sister brands are Linde 's grain coffee and Kathreiner coffee substitute.

History

The history of the company dates back to the time of Frederick the Great, who finished coffee beans with high taxes. The company founder Johann Heinrich Franck found a coffee alternative in the chicory, which was mixed with corn and roasted. 1828, the production was started in Vaihingen an der Enz and 1868 moved because of better transport links to Ludwigsburg.

Also the aufbrühbare Linde 's grain coffee comes from the same house, which is today still called colloquially Muckefuck in parts of Germany. With this, however, the war and post-war period was associated. For the soluble coffee substitute therefore in 1954 a new brand name was sought and from constituents of the word coffee substitute extract ( with a C instead of the introductory K ) is formed: Caro.

In the Ludwigsburg factory today are 114 employees with production of about 8,000 tons Caro Coffee, Kathreiner malt coffee and coffee grain Linde 's busy.

Ingredients

According to the packaging contains Caro barley, malt, chicory and rye. A cup (2.0 g/150 ml) corresponds to 23 kJ / 5 kcal.