Charoen Sirivadhanabhakdi

Charoen Sirivadhanabhakdi ( Thai เจริญ สิริ วัฒน ภักดี; RTGS: Siriwatthanaphakdi ), born as Khun Charoen, ( born 2 May 1944) is a Thai businessman. He is the owner of Thai Beverage Plc ( ThaiBev ), which is known for beer Chang and " Thai whiskey " brand of brands Mekhong and Sang Som.

Life

Charoen is the sixth of eleven children of a poor family who immigrated from southern China to Bangkok. His father was a street vendor. Charoen left at the age of nine years the school to work.

He built a business as a supplier for " Thai whiskey " distilleries (actually there are spirits made ​​from sugar cane, a kind of rum) on. So he made important contacts and built a business network in the industry, which was still regulated by the state through regional licenses. In 1984 he bought with his partners on all eleven regional licenses offered and operation from that time all state distilleries nationwide. After the Asian crisis, Thailand in 1997 had a serious impact, the state privatized its distilleries. Charoen was awarded the contract in all twelve auctions.

When the Danish beer company Carlsberg wanted to get at the beginning of the 1990s in the Thai market, Charoen offered as local joint venture partner. He urged retailers who wanted to distribute its popular " Whiskey" brands to take Carlsberg beer in their offer. In this way, the beer brand quickly found widespread use in the country. Charoen had however, stipulated by Carlsberg, the right to exploit excess capacity in the Thai Carlsberg production facility for its own purposes. A short time later he brought the Chang beer on the market, Carlsberg was similar in taste and bottle design, however, was stronger and significantly cheaper. With this brand, he could break the dominant position of Singha on the Thai beer market. In 1999, the brewery produced 607 million liters Chang, compared to 17.4 million liters of Carlsberg. After five years, Chang had a market share of 60 %. In 2003, Carlsberg said the joint venture had failed and withdrew back to 2012 from Thailand. Charoen sued the Danish company then and got damages in the amount of 120 million U.S. dollars awarded.

Charoen planned in 2004 to buy the very popular in Thailand FC Liverpool. When that failed, he signed a contract with its rivals Everton FC, Chang made ​​the main sponsor of the " Toffees ". In 2005 Charoen wanted to bring his ThaiBev Group on the Bangkok Stock Exchange ( SET). After protests by the ascetic Santi Asoke sect - he opted instead for an IPO on the Singapore Exchange. In February 2013 Charoens Group acquired the Singapore conglomerate Fraser & Neave, which in turn is a major shareholder of Asia Pacific Breweries (APB ), which produces, among other Tiger Beer. This followed a lengthy takeover battle with the major Dutch brewery Heineken preceded the part another part of APB. Charoen also part of the Thai real estate company TCC Land, the largest owner of Marriott hotels in Asia, and the Pantip Plaza in Bangkok and the Hotel Plaza Athénée in Manhattan has.

Charoen is married to Khunying Wanna Sirivadhanabhakdi, has five children and lives in Bangkok. Since 2008, his son Thapana Sirivadhanabhakdi is Chairman and CEO of ThaiBev, while his daughter Wallapa Traisorat is Executive Director and CEO of TCC country. Charoen belongs with his family, according to the U.S. Forbes magazine as the richest Thais and with assets of 10.6 billion U.S. dollars (as of July 2013) listed in The World's Billionaires.

In 1988, the Thai royal family from the honorary title Sirivadhanabhakdi. In addition, he was awarded the following Thai religious title: the Großkordon ( Special Class ) of the White Order of the Elephant and the Order of the Crown of Thailand, the Grand Cross (First Class ) of the Order of Direkgunabhorn and Commander ( second class, lower half) of the Order of Chula Chom Klao.

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