Cheerios

Cheerios are oat ring cereal the American company General Mills, which are mainly eaten as cereal.

The rings came in 1941 as CheeriOats on the market, but had to be renamed in 1945 after a dispute with Quaker Oats. Promoted by figures from The Rocky and Bullwinkle Show and the Peanuts, it was in the 50s to a nationally known brand these days is Shawn Johnson advertising character.

2013 was vigorously argued about the " Just Checking " commercial in which a hybrid child is talking to his white mother about the product, some viewers believed it to discover racism.

In Europe, the product was a time of Cereal Partners Worldwide, a joint venture with Nestle, marketed with a larger proportion of sugar and often other cereals, but sat down in this form on the European continent not. The British versions are still sold very sweet.

Others

In the fluid mechanics is called in America the tendency to damp floating body to stick together " Cheerios effect".