Chris Anderson (writer)

Chris Anderson ( * 1961 in London) is an American journalist and CEO of 3DRobotics and founder of DIY Drones. From 2001 to 2012, he was editor in chief of Wired magazine. Previously, he worked for seven years with the British business newspaper The Economist, as well as Nature and Science. He holds a Bachelor of Science degree in Physics from George Washington University.

Ideas

Anderson made ​​his long-tail theory, which he described in an article for Wired introduced for the first time in 2004, stir in and outside the computer and media industries. In a book of the same from the year 2006 ( The Long Tail. Why the Future of Business Is Selling Less of More.) He explained it in detail. It is about the phenomenon that, for example in the music business these days attributable addition to the so-called blockbusters considerable purchasing power in niche markets with lesser-known artists and the proportion of hits was declining in relative terms, this would made ​​possible by modern production techniques such B. music software for self recording music tracks, the Internet as a distribution medium as well as forums such as MySpace or Amazon, where less decided the advertising messages of the producers rather than the assessments made by so-called peers on the success of a song or an artist. Anderson is also one of the pioneers of Web 2.0 journalism. In an interview with Focus Online, he said in 2010: "I do not think in such categories as, Journalism '. I am talking about something else: It is obvious that the Internet has opened distribution channels for everyone. Today, an overwhelming majority has all those users who write, produce video and audio pieces - so to produce all imaginable types of content that were previously reserved for traditional media - nothing more to do by professional journalism. These users are directly related to qualified journalists in the competition. "

Accusation of plagiarism in 2009

Writings

• The Long Tail - the long tail. Niche products rather than mass market - the business of the future. From the American Michael Bayer and Heike Schlatterer. Hanser, Munich 2007, ISBN 978-3-446-40990-3.
• Free - Free: business models for the challenges of the Internet. Campus, Frankfurt am Main 2009, ISBN 978-3-593-39088-8.
• Makers: The Internet of Things: The Next Industrial Revolution. Hanser, Munich, 2013, ISBN 978-3-446-43482-0.