Christian Homburg

Christian Homburg ( born January 13, 1962 in Gomadingen ) is a German professor of business administration and marketing.

Career

Homburg studied at the University of Karlsruhe (TH ), where he also received his doctorate. After he completed his habilitation at the Johannes Gutenberg University Mainz. Prior to his academic career he was in the industrial company KSB AG in Frankenthal director of marketing, controlling and strategic planning.

Since 1998, Homburg Chair of General Business Administration and Marketing at the University of Mannheim and the Director of The Institute for Market-Oriented Management (IMU ). He specializes in market -oriented corporate management, customer relationship management and sales management. Since 2007 he is a Professorial Fellow in the Department of Management and Marketing at the University of Melbourne. From 2006 to 2010 was CEO of Homburg Mannheim Business School.

Homburg is a founder and partner of the marketing and sales consultancy Homburg & Partner, which focuses on marketing, sales and pricing.

Homburg is the author of numerous books and articles in the national and international level. He belongs to the editorial boards of six journals in the U.S. and Germany. In addition to his academic work, he is chairman of the scientific advisory board of an international management consulting. Homburg has been identified by the American Marketing Association (AMA ) as the world's strongest marketing research publication.

He was married to Ruth Stock -Homburg, with whom he has two children.

Awards

Homburg has been repeatedly honored by the American Marketing Association, the world's leading scientific association in the marketing department for his scientific work. In November 2005 and June 2009, he took first place in the research-related Handelsblatt ranking of all ( approximately 1,000 ) business professors at German universities.

In March 2006, the Copenhagen Business School, he was awarded an honorary doctorate and in July 2008 he received from the Technical University of Freiberg his second honorary doctorate.

Writings

  • Christian Homburg, Harley Krohmer: Marketing Management - strategy, instruments, implementation, management. 2009, ISBN 3-8349-1656-0.
  • Christian Homburg, Harley Krohmer: Fundamentals of marketing management.
  • Manfred Bruhn, Christian Homburg ( eds ): Manual Customer Relationship Management - Strategies and tools for successful CRM. ISBN 3-409-52269-7.
  • Christian Homburg (eds.): Customer Satisfaction - concepts - methods - experiences. 7th edition. Wiesbaden, ISBN 978-3-8349-0808-7.
  • Christian Homburg, Heiko Schäfer, Janna Schneider: Sales Excellence: Sales management system. 4th edition. Wiesbaden, ISBN 978-3-8349-0015-9.
  • Christian Homburg, Ruth floor: The customer-oriented employees - Rate inspire, move. 1st edition. Wiesbaden, ISBN 978-3-409-11646-6.
  • Christian Homburg: Quantitative Business Administration - Decision support models .. 3rd edition. Wiesbaden, ISBN 978-3-409-33417-4.
  • Manfred Bruhn, Christian Homburg ( eds.): Gabler Lexikon marketing. 2nd edition. Wiesbaden, ISBN 978-3-409-29971-8.
  • Andreas Herrmann, Christian Homburg (eds.): Market Research: Methods - Applications - practical examples. 2nd edition. Wiesbaden, ISBN 978-3-409-22391-1.
  • Christian Homburg, Viviana V. Steiner, Dirk Totzek: Managing Dynamics in a Customer Portfolio. In: Journal of Marketing. Vol 37, No. 5, 2009, pp. 70-89, doi: 10.1509/jmkg.73.5.70.
  • Christian Homburg, Mathias Droll, Dirk Totzek: Customer Prioritization: Does It Pay Off, and How Should It Be Implemented? . In: Journal of Marketing. Vol 72, No. 5, 2008, pp. 110-130, doi: 10.1509/jmkg.72.5.110.
  • Christian Homburg, Torsten Bornemann, Dirk Totzek: Preannouncing Pioneering vs. Followers Products. In: Journal of the Academy of Marketing Science. Vol 37, No. 3, 2009, pp. 310-327, doi: 10.1007/s11747-009-0134-4.
  • Christian Homburg, Dirk Totzek, Mathias Droll: All Customers Are Equal, But Some Are More Equal. In: GfK Marketing Intelligence Review. Vol 2, No 1, 2010, pp. 16-25.
  • Christian Homburg, Martin Sure man, Dirk Totzek: Using Multi- informant designs to Address Key Informant and common method bias. In: Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt ( Eds.): Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice. Springer Gabler, Wiesbaden 2012, ISBN 978-3-8349-3060-6, pp. 81-102.
  • Christian Homburg, Mathias Droll, Dirk Totzek: Customer prioritization in market development. In: Christian Homburg Jan Wieseke (eds. ): Handbook sales management. Springer Gabler, Wiesbaden bands 2011, ISBN 978-3-8349-1977-9, pp. 105-122.
  • Christian Homburg, Dirk Totzek (ed.): Price management in business-to -business markets. Springer Gabler, Wiesbaden 2011, ISBN 978-3-8349-1559-7.
Digital Object Identifier Informationsdienst Wissenschaft Integrated Authority File
186472
de