Click-Through-Rate

The click-through rate (short: CTR, also: CTR ) is a key figure in the field of internet marketing, representing the number of clicks on banners or sponsors links in relation to the total impressions. If an advertisement appears a hundred times, while once clicked, the click-through rate is 1%.

The click-through rate moves in classic banner advertising on the World Wide Web without the targeted use mostly in the parts per thousand range - for every 1,000 ads sometimes only one or two clicks. With good coordination of advertising and display environment can be personalized with the same advertising material can also rate 1-3 per cent reach. Newer forms of advertising that lie on the website, however, come not rare in the double-digit percentage range, which can also be " false clicks ", so clicks that were not considered advertising or they should only remove related.

These ratios must pay particular attention provider of advertising space, accept advertising that is paid per click rather than per display.

The CTR is often depicted as a primary measure of success of an advertisement. However, this is just for campaigns promoting less direct sale of a single product, but rather of branding (branding), so increasing the awareness of a brand or product, one only partially true assumption.

CTR on the e- mail marketing

Notwithstanding the banner ad click-through rate in email marketing is defined as the ratio between sent mail and clicks on the links in the email. Here to bring gross CTR ( all clicks on links, even multiple clicks of individuals ) of the net click-through rate (of each person is only one link per click counted ) differ. Depending on the industry and on other circumstances, click-through rates between 3 and 15 % are considered normal.