Community Management

Community management (of English. Community = Community and Management) is the form of leadership of an online community. The Community Management acts as a link between the site operator and the users. The tasks here are complex and go from the moderation of a forum to measures such as the community increased or activated. The Community Management is part of the engineering community, which includes not only the questions but also the ongoing operation of the construction of virtual communities.

Community Management was only at times of web 2.0 and larger communities to a professional image and a brand strategy.

The Federation for Community Management Association ( BvCM ) published in May 2010, a first official definition: " Community Management is the term for all methods and activities surrounding the design, implementation, management, operation, support and optimization of virtual communities and their equivalent outside the virtual space. A distinction is made between operational, concerned the direct contact with the members, and strategic, concerned the overarching framework, tasks and issues. "

Meanwhile, community management is taken up more and more publishers for advertising purposes. This one focuses more on the aspect of social networking sites and communities rewarded for their activity on just the same. The big advantage for publishers at this point is the so-called data mining, which allows them to get more information about their target audience and thus promote more effective.