Computer Assisted Self Interviewing

The term computer -assisted self interview ( CASI ) or computer -assisted self- interview referred to an interview in the market and media research, in which the interviewee a laptop or a Pentop with pen input is presented, on the expiry of a questionnaire. The respondent conducts the interview by independent, the interviewer does not intervene. Since 2004, the procedure in the media analysis of the Arbeitsgemeinschaft Media-Analyse eV is used.