Contemporary Hit Radio

Contemporary Hit Radio (CHR ) is a radio format which is aimed 14 to 29 years with current music from the music charts to the core target group.

Program

The term was coined CHR in the early 1980s by the magazine "Radio & Records " in the United States and arranged the so-called so far top 40 radio stations that played a format of all musical genres. Contemporary ie to German contemporary ( contemporary or even today ).

The game is played current music for a young audience, which situates itself in the Top 40 charts for the most part. The aim is to give the listener a maximum sense of actuality and trend setting. The rotation consists of relatively few hits that just sell best. Over short time title often repeated ("hot rotation "). The program is strongly oriented towards promotion. How to find numerous outdoor activities with active listener participation instead. Moderated is usually " flashy " and music beds.

Messages are reduced to headlines and presents adapted to the pace of the format. The word share is low, information and messages are secondary. In a private radio format in Germany is mostly for young local radio stations in the major cities, in the public- law broadcasting it forms the basis for so-called youth radio station.

A mixed form is the dance / dance - oriented CHR for a core target group 14 to 24 years, with the current titles, which will be launched in nightclubs and reached trend music like Techno, Dance, Hip - Hop, especially listeners under 20.

Subcategories

There are different subsets of CHR. Solitary, the term refers mostly to the CHR CHR / Pop format.

• CHR / Dance
• CHR / Urban ( also CHR / Rhythmic )
• Adult CHR
• CHR / Pop (also mainstream CHR)
• CHR / Rock