Corporate Image

The concept of corporate image ( CIG ) is the public image of a company or an organization, but not heard - even if often to be counted - to the concept of corporate identity.

If corporate identity is the self- understanding of the company, which is located by the elements corporate behavior, corporate communications and corporate design, then corporate image, the image and the idea of ​​the company that built through the use of the instruments of corporate identity in the minds of people and molded. It defines the "face" of the company, both internally (employees) and external ( public / customers). Corporate image in conjunction with corporate identity is a strategy that should not be confused with the actual image of a company.

• Corporate Identity