Cost per Action

The term Cost per Action, abbreviated CPA, comes from the field of online marketing and identifies a specific cost model. Advertising is done on the websites usually through banner ads or text links. The advertiser pays for doing different actions that are associated with this banner or link. In the event the cost incurred by Action for advertisers cost if the user of the website to perform certain actions after they have clicked the banner. The cost of this type of advertising are available in the CPA in direct proportion to the actions and reactions of the users also. It is not sufficient in this cost model, if the user clicks on the banner or link. Costs incurred by the advertisers only when the user performs actions that go beyond the simple click on the banner. Such further action may be, for example, subscribing to a newsletter. Is very often used this cost model in the area of ​​participation in any lottery or at the request of documents and information concerning various products and services. Unlike the CPC, the costs per click, the customer pays only when the banner was clicked and then another action of the user is performed in the desired shape. This cost model is used in many areas of online marketing very often.