Cost per Lead

Cost is an accounting method in e-commerce ( e-marketing ) per lead (CPL ) or contact remuneration. This advertising partners mostly on the basis of acquired contact addresses (leads) will be paid. This Remuneration is often used in areas where a fee based on a direct purchase of products can not be performed. In practice, this can be, for example consultation requests of insurance brokers, catalog orders or e -mail address for recoveries newsletter.

More billing methods

• Pay per Sale (CPO)
• Thousand contact price (CPM, CPM )
• Pay per Click (CPC, PPC)