Creative Director

Creative Director, short CD, and artistic director is a non-protected professional title (eg manufacturers of computer games) takes place in the different branches of the communications and advertising industry and the entertainment industry application, but also in other areas such as fashion - and product design. A Chief Creative Officer ( CCO) is the most senior manager of creative department within a company.

The specific function and hierarchical position within the company can not be clearly defined due to the very different use of the term. A distinction is made ​​below between creative director in the communications industry and creative director in the entertainment industry.

Communication & Advertising

Originally there were in an advertising agency only a creative director ( in Germany: " creative director "). As creative director, he was responsible for all creative activities of the Agency and the Agency was the " creation", so all writers, concept designers, graphic designers, illustrators, layout artists, etc. DTP'lern before. Such a CD was and is - according to the meaning of " director" in English - a member of the Board or of this report directly.

Today, larger agencies often have multiple creative directors in order to present to the client in every project a CD can. In this sense, a CD is not a creative director of the entire agency, but the head of a creative team, sometimes only the creative charge of the particular project. However, this leads to the problem of how in the face of the overall creative head of the agency shall be referred to. In use include: Chief of Creation, GF ( = manager ) creation, Executive Creative Director or Head Of Creation.

Also commonly found is the regulation, a " Creative Director (Text ) " and a Creative Director (Art ) expel. In this case, the "CD (Type) " would be the "CD ( text ) " for text and design, responsible for the visual design.

Both the combination CD ( text ) CD (sort of) and the combination CD ( text ) AD occur both at the level of the entire agency, as well as team or project level.

Entertainment Industry

Typical areas of responsibility of a creative directors in the entertainment industry include creating creative concepts, evaluation and presentation of designs, advisory role in design issues and often the line of an entire design department. In the advertising industry, he is the link between the customer and the company, in the entertainment industry, he mediates between artists and engineers. In any case, he is the final authority and the responsible person with the most authority when it comes to the (artistic) aspect of a production.