Crocs

As Crocs marketed by U.S. companies Crocs Inc. colorful plastic shoes are called. The most striking feature of the Crocs are the bright colors. In addition to bright green, red, yellow and turquoise, there are also more subtle colors. Up to 26 colors are available for the main models.

Material

The glove material called PCCR (Proprietary closed-cell resin), is waterproof and non-porous, why not fix bacteria and fungi so easily what the shoes hygienic and odor not so susceptible as other makes plastic shoes. In addition, the resin foam adjusts to the foot shape when heated. Through the foamed material, the weight of the shoes is lower, the classical Crocs weigh approximately 170 g

According to a test of the magazine Öko-Test test contained a pair of shoes and dibutyltin PAH and thus " potentially hazardous substances." Crocs, Inc. answered with a reference to the studies among others TÜV Rheinland, which keep occurring, the concentration not to be dangerous.

Product spectrum

The original Crocs Beach are open-back shoes with a slightly elevated heel and a strap that were intended primarily for boaters. The closed front shoe contains numerous air holes. Second main model is the slightly narrower Cayman, which is also available in children's sizes. In recent years, the product range to include flip- flops, shoes and children boots has been expanded.

There are also merchandising products with the product name, such as T -shirts, ponchos, shorts, wristbands and knee pads. Merchandising partners here are media corporations such as Walt Disney, Warner Bros or Nickelodeon, which are part of the strategic line of Crocs.

Having previously been a series of Disney by crocs was launched in collaboration with Disney, 2007 is a series called You by crocs with conventional Ladies shoe fashion in conjunction with the Croslite material in construction.

In addition, the Crocs Mammoth ( lined with fur Crocs Cayman model) enjoys a special position in the Crocs range.

With so-called Jibbitz Crocs are personalized. These are small gemstones that can be fixed in the holes of the shoes.

Fad

The shoes that were not originally intended as roads and everyday footwear, developed within a short time to a great sales success. They represent a fashion trend as before, clogs or flip- flops. At the same time they are also seen critical. Because of their unusual shape and especially their bright colors they are perceived by some people as a very unaesthetic.

Crocs Inc.

History

In July 2002, the company Lyndon Hanson, Scott Seamans, and George Boedecker was in Boulder, Colorado, was founded. Hanson and Boedecker had already in 1999 with a new business idea approached the company Western Brands LLC, as Seamans on it. They marketed lightweight plastic shoes that were developed and produced by Fin Project NA ( Foam Creations, Inc.), the Canadian branch of an Italian company. With its non-slip and abrasion-resistant soles waterproof foam resin shoes were originally designed especially for wet areas and boating, and in November 2002 the first 1,000 pairs of Crocs Beach model at the Boat Show were presented and sold in Fort Lauderdale.

First, the shoes were presented only on boat shows, over smaller shoe shops were the crocs also to large department store chains like Nordstrom and Dillard's. Had to comply with this great demand and continued growth of the company, was founded in 2003 Ronald R. Snyder was added to the board, the Dovatron International Incorporated co-founded and after its acquisition by Flextronics as Division President ( Head ) of the large company worked. After private capital in the amount of 5 million to 10 million U.S. dollars had been obtained, Crocs bought in June 2004 Fin Product and their production in order to secure the exclusive rights to the patented foam resin under the brand name Croslite, from which the shoes are made. In Mexico and Canada more plants were built and put suppliers in China, Italy and Romania under contract. The product range has been expanded to over 20 models.

In 2004, the company's sales increased tenfold compared to last year and after they had expanded in all U.S. states, followed in 2005 by the step onto the world market to Europe, Asia and Australia. In February 2006, for USD 240 million shares were sold, the highest amount of money has been achieved for a shoe company. The company's value is specified with more than one billion dollars. By 2005, sales increased from $ 108.6 million to 354.7 million in 2006.

Ron Snyder is since June 2004 and President since January 2005 CEO of Crocs Inc.

On 21 November 2007, the company opened its first retail outlet in Germany in Hamburg's Alster arcades with a sales area of 75 m².

On 31 October 2007 the company was declining sales expectations known - in the wake of the U.S. stock price fell from $ 75 to just under $ 40 On 14 April 2008 Crocs issued a profit warning and announced the dismissal of several hundred employees, whereupon the shares in after-hours trading fell by 30%. In the wake of the financial crisis, the share price fell to a low of $ 0.79, before leveling off in the second half of 2009, with values ​​between $ 6 and $ 7.

Sales development

Numbers of annual reports. Till 2009 revenue and profit / loss in millions of U.S. dollars.