Crónica TV

Crónica TV (Spanish TV report ) is an Argentine News TV. It was founded in 1994 by the owner of the tabloid newspaper Crónica and was the first station in the country, who sent messages for 24 hours. Today he was surpassed by competitors of the Clarín Group, Todo Noticias, in terms of popularity.

Because of the thematic priorities, he is usually associated with the tabloid media. It dominates the live coverage of events such as criminal cases, family tragedies or accidents, combined with uncommented headlines.

Features

Characteristic of the transmitter is a very simple but unconventional corporate design, which shows significant elements of the retro aesthetic. Thus, the most important headlines appear full page in old-fashioned acting capital letters on red background. At the same time sounds as background music in a recorded legacy quality theme song, an excerpt of the military march The Stars and Stripes Forever by John Philip Sousa.

The headlines are often written in colloquial and vulgar language. Furthermore Crónica TV used very often elements of humor and irony. For example, are completely unimportant " news " presented as a headline such as are missing 364 days until the next first day of spring (a sort of running gag, which is often repeated with any seasons, depending on the date) or a message is by distortion of the facts in the comment line out into the absurd. Particularly one case was known, in the case of a car accident, the title bar drunk driver nearly caused a tragedy. Batman only witness. was shown, because in the same area just was a man dressed as Batman at the arrival of the journalists.