Crown Equipment Corporation

Crown Equipment Corporation is headquartered in New Bremen, Ohio, United States is one of the five largest manufacturers of industrial trucks worldwide.

The U.S. company since its founding family owned and today has a global sales and service network. The European headquarters is based in Munich coordinates the activities of sales and service offices in Europe, the Middle East, Africa and India.

  • 3.1 product

History

Crown was founded in 1945 by Carl H. thickness and Allen A. thickness. The company is already managed by the thickness family for four generations. Since its inception, Crown has developed from a small business in a small town into a global company that is today one of the largest forklift manufacturers in the world.

In the pioneering years of the craft factory produced thermostat for coal furnaces. These systems have been made ​​in the building of a former hardware store in New Bremen in hand. Due to the slumping demand for coal stoves, the company shifted its production focus from 1949 and put forth Antennenrotatoren to improve television reception. Crown has developed into one of the leading manufacturers of these devices, to also led a slump in demand due to the widespread introduction of cable television in October 2001 to cease production.

Already in 1957, rose Crown in the truck industry. The company initially started with the production of niche vehicles. Today, Crown manufactures a wide range of predominantly electrically operated trucks for various applications in logistics, industry and trade. The range includes low lift pallet truck, fork lift trucks, "Man- Up" stackers, reach trucks, narrow aisle trucks, counterbalanced trucks, forklifts and tractors. In 1968, Crown a plant for the production of trucks by the German company Steinbock Bavarian Roding. In the 1980s, the company opened its European headquarters in Munich.

Business

Group of companies

Crown Equipment Corporation has a worldwide network of manufacturing, sales and service locations. With over 70 subsidiaries, more than 300 independent dealer locations, and a worldwide network of production facilities in the USA, Germany, Mexico, and China, Crown Equipment Corporation, one of the world 's largest manufacturers of electric trucks. In Germany, the company is represented in Munich Co. KG through its wholly owned subsidiary, Crown Forklift GmbH &. This maintains sales and support offices in Hamburg, Cologne, Dortmund, Frankfurt, Stuttgart, Nuremberg and Munich. The company is certified according to DIN EN ISO 9001 and the environmental management system DIN EN ISO 14001.

Awards and prizes

The Crown products have won more than eighty times with design awards such as IF Product Design Award, red dot design award, Good Design, IDEA Award and Universal Design.

Production

Crown Forklift since 1968 manufactures products for worldwide markets in Roding ( Bavaria). The work is one of 16 manufacturing sites in the U.S. family business. Due to its philosophy of vertical integration is Crown manufactures up to 85 % of the components used in the vehicles themselves.

Product

  • Truck
  • High -lift pallet truck
  • Narrow aisle truck
  • Reach Trucks
  • Fork-lift truck
  • Low level order picker
  • Tractor

Publications

  • McNees, Pat By Design: The Story of Crown Equipment Corporation. Wilmington, Ohio: Orange Frazer Press, 1997 ISBN 978-1-882203-15-4.
  • McNees, Pat An American Biography: An Industrialist Remembers the Twentieth Century. Washington, DC: Farragut Publishing, 1995, ISBN 978-0-918535-20-7.
  • Design Management Institute Case Study. Crown Equipment Corporation: Design Services Strategy. Boston, MA: Harvard Business School Publishing, 1991.
  • Design Management Institute Case Study. Crown Equipment Corporation: Design Services Strategy Epilogue. Boston, MA: Harvard Business School Publishing, 1991.
  • Thickness, James F. II, Crown Equipment Corporation: A Story of People and Growth, New York: Newcomen Society, 1995.
  • Design teams: Managing the Creative Integration of Organizational Resources, Design Management Journal, Vol 2, No. 2, Spring 1991, pp. 19-23.
New Bremen (Ohio) Forklift truck
208163
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