Culture Jamming

Culture Jamming is a form of art that sees itself as being directed against the traditional advertising. The term was heavily influenced by the author Kalle Lasn. When culture jamming strategies and forms, but also concrete examples from the conventional product advertising taken, caricatures and partly led to the absurd. There are also aware content included that do not appear in the actual advertisement or should even be covered by it. The aim is usually generated by a critique of advertising images and opinions, but also fundamentally manipulative side of advertising. The result is supposed commercials and posters that speak the language of the advertising industry perfect, but reverse its semantics completely. Representatives of culture jamming describe themselves as Adbusters.

Based in Canada, this type of criticism of consumerism has become world's trailer. Since the publication of the book of the millennium, the methods described herein have evolved. Besides parodic short videos advertising themes and logos are today happy alienated, put online or distributed via social media. Criticism of Adbusters comes from brand opponents who are of the opinion that an alienated presence the brand brings additional attention that is actually unintentionally.