Dasani

Dasani is the brand name of a table water of the Coca -Cola Company, which is made from tap water.

Product

For Dasani is not natural mineral water with natural mineral content, but drinking water in the form of tap water, which was artificially enriched with minerals. The water is also available in different flavors (lemon, strawberry, raspberry ), which flavorings and sweeteners are added.

Outside the U.S., Coca-Cola marketed their bottled water partly also under other brand names, such as Aquarius in Brazil. In Germany, the Coca -Cola GmbH distributes table water Bonaqa, which is also made from tap water. In Switzerland, Coca -Cola so far offers only natural mineral water under the brand name of Vals.

This was launched in the U.S. in 1999, after increasing water a competition for the Süßgetränkehersteller represented, including in particular the success of the brand Aquafina competitor PepsiCo.

United Kingdom

On 10 February 2004 Dasani was launched on the market in the UK and Northern Ireland. Dasani came - as there was known only in March 2004 - from the normal water supply network from Sidcup ( South East London ) and was used to standardize and gustatory adaptation with additions of minerals enriched. 2004 was the sale price of 95 pence for the 0.5-liter bottle a retail price of 0.03 pence for half a liter of tap water in Sidcup over. The Press Department established the more than 3000 -fold charge with the supposedly " sophisticated purification process " of water, which caused scorn and ridicule in the press and also by the local water contrary held that their tap water no longer needs to be cleaned as there is no impurities contains and this has been confirmed by official inspectors. The British Food Authority Food Standards Agency announced investigations on account of assertion, Dasani would be especially pure, as this would not be permissible for Dasani, which is fortified with calcium, magnesium and bicarbonate of soda.

In contrast to Germany, where this type of water may be sold only as a table water, this category does not exist in the UK.

In March 2004 it was announced that Dasani an unacceptably high concentration of carcinogenic bromate contained, which arises in the course of the manufacturing process at the addition of calcium. The manufacturer then took the entire brand in the United Kingdom from the market.

France and Germany

For April 19, 2004, the launch of Dasani in France was provided in May 2004 and Germany should follow. In March 2004, the project was stopped short, and all plans for the launch of Dasani in Europe on the grounds that the time was " not optimal," put on ice.

Criticism

The consumer 's world governing body Consumers International has Coca- Cola awarded on 29 October 2007 for their misnomer a negative price, which is awarded for bad products, since it Despite major advertising promise nothing else is as tap water at Dasani. Furthermore the Group in Latin America would beat out a public good profit, which would be an irresponsible attack on the fundamental right to water.

Additives

To enrich water with additives such as minerals, is considered unnecessary to critical. So calcareous tap water, for example, already very rich in minerals and to drink no water enriched with minerals necessary. In the case of the high content of Dasani potassium chloride was especially critical. In an article published by the South Korean Seoul Times report by Stephen Fox, was at this that several bottles of Dasani already could cause a day cardiac arrhythmias, sweating, nausea, or cramps.