David Ogilvy (businessman)

David Ogilvy ( born June 23, 1911 in West Horsley, England; † 21 July 1999 Castle Touffou, France ) was the internationally Perhaps the most famous copywriter.

A variety today that have become classics texts, slogans and headlines ( and more for Guinness, Dove, Schweppes. ) Go back to him. His most famous headline is the Rolls Royce: " At 60 miles an hour the loudest noise in this new Rolls- Royce comes from the electric clock" ( Howard Luck Gossage for Land-Rover made ​​fun: " At 60 miles to hour the loudest noise in this new land rover comes from the roar of the engine " ).

Life

After Ogilvy had more or less successfully as a cook, Representative, diplomat and Farmer tempted, he began at the age of 39 once a new career - as a recruiter. In 1948 he founded in New York ad agency Hewitt, Ogilvy, Benson & Mather, Ogilvy & Mather as one of the most important international agencies was soon. His cult status in the advertising industry he owes also two books that are read today in particular among advertisers in general and copywriters, the 1963 published Confessions of an Advertising Man (German confessions of an advertising man ) and later, further developing the ideas Ogilvy on Advertising (Eng. Ogilvy on Advertising, 1983).

In 1973, David Ogilvy withdrew from the daily business and sat down at his castle at Touffou Bonnes (France) to rest, at least temporarily. Four years later, he was inducted into the American Advertising Hall of Fame. 1980 not to bring him back and he took again the executive chair of the Indian branch of Ogilvy & Mather and then - for a short time - the chair of the German Ogilvy offices in Frankfurt.

1989 bought the international agency network WPP Ogilvy Group, David Ogilvy remained three years Honorary Chairman ( non-executive Chairman ).

Awards

  • M. A. Honorary title ( Colby Board)
  • Dr. H.C. ( "Doctor of Letters " Adelphi University New York)
  • Commander of the British Empire ( by Queen Elizabeth, London, UK)

Quotes

Some of his sayings are to become standard repertoire of many advertisers.

Works

  • An autobiography, Wiley, New York 1997, ISBN 0-471-18002-5
  • Confessions of an advertising man, Econ, Munich 2000 ( first circa 1964 ), ISBN 3-430-17275-6 (English ' Confessions of an advertising man' )
  • Ogilvy on Advertising, Econ, Dusseldorf 1984, ISBN 3-430-17272-1 (English ' Ogilvy on advertising' )
  • What is important to me. Provocative views of an advertising man, Econ, Dusseldorf, 1988, ISBN 3-430-17273- X ( engl. 'The unpublished David Ogilvy ')
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