Dayparting

Time slot (or " air time " ) is in radio and television, the date and time at which a regularly scheduled broadcast or television series is being broadcast.

General

A specific time slot (English " slot" ) is both the radio and TV audiences as well as for program providers of importance. It is important for the orientation of the radio and television audience, because it can rely on want a certain program will be broadcast on a specific day at a specific time. Then the orientation is not necessary to program announcements about or listings. The definition of a broadcasting slot is also part of the program concept of the transmitter. It is based on the listening and viewing habits and the resulting radio and television use of the public. Reference is made to the socio- demographic groups ( age, marital status, education) into consideration. Soap operas were previously shown in the U.S. in the morning, as the main target group were housewives and were therefore penetrated with soap and detergent advertising. General main target group ( advertising-relevant target group) are now the 14 - to 49 -year-olds and the inclinations of certain target groups, to listen or look at certain radio or television broadcasts. A "sharp " target group are pronounced fans or experts of a series, larger audience potential is not here. The transmitter focus here mostly on the prime time ( "prime time " ) because the timeslots meet at this time to the highest television viewing with the largest number of spectators.

Categories

The television categorize the broadcast slots according to their importance with regard to the possible number of viewers.

Transmission place I occupied the time between 20.00 und 22.00 clock and is the prime time ( "prime time " ), all other timeslots have fewer viewers. In Germany, the public broadcasters do not always broadcast to all time slots. On the radio there was a nightly until July 1959 supply gap ( night program ( ARD Radio ) ). Breakfast television was introduced in Germany only by the private television in October 1987, the public-sector covered only after in July 1992. In the USA the "prime time " (20-22 clock ), "late prime time" (22-23 clock ) and "late night " (23 clock until the early morning hours). The term "late night " comes from the U.S. and has become naturalized in Germany for the time slot II.

Assigned to time slots

Send descriptions define for each time slot the planned content and the program objectives they pursue. The positioning of a particular time slot is especially for the private television station of importance, because their television advertising during "prime time " applies to the largest number of spectators and here the highest advertising revenue can be expected. Therefore, the recoverable on a time slot revenues for the private stations for programming in importance. The public- service broadcasters, however, have media law waive advertising during prime time.

The purchase of film rights depends on the expected advertising revenue during a scheduled broadcasting slot. A purchased film thus falls through when he scored on a time slot lower than the average transmitter market share. Consequently, no TV station is deliberately show a film at a time slot that would be well below the typical for the intended time slot average attendance and advertising revenue. Market share is the percentage of attributable to a station viewing time in total viewing time of all stations in a given time interval. He defines the acceptance of the program in relation to the programs of other stations. The measurement of market share allows for inclusion of potential recipients of a broadcasting slot. Terms Weak broadcast slots are more suited for special items of little interest.

Interesting was the propagandistic orientation of East German television on the West German viewers. The Tele Studio West sent Saturday afternoon at a transmission place where the Western television aired children's television. The black channel from East Berlin was Monday sent to the "prime time " where the ZDF preferred movies on the other hand presented.

Habit effect

The aim of the program concept of a radio or television station is the placement of each and every television production television series on the respective optimal time slot. A transmission format is usually - in addition to content and form matches - also characterized by a consistent time slot in the program. It is planned that about half of all game film slots a year premieres are factored in, the remaining slots but the reps already shown to run movies. Repetitions are necessary to economically exploit the License, since films are usually acquired with multiple broadcasting rights. For television series, to find a time slot that is long term optimal for the format as well as for the program structure. The fixed time slot leads the audience to a custom effect. A series format has to be part of the routine, if it is to succeed. On the other hand programmliche special events ( sporting events, royal weddings, Breaking News) associated with a particular public interest, so that the selection of the transmission space is usually not possible and is not relevant to the audience.

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