The designer or designer forms and shapes media such as photographs, movies, websites, or other products, usually in series to be produced commodities of various kinds, such as clothing, furniture, household items, automobiles, jewelry and tools.

  • 2.1 knowledge
  • 2.2 Process



More and more is now awarded in Germany in design courses at the Bachelor of Arts and Master of Arts. The training of graduate designers in Germany is mostly taught at colleges. Aligned are more conceptual design study programs at public and private art schools and academies. Following the program of the former Ulm School of Design (1953-1968) also created colleges, the design and interdisciplinary foundations for architects, artists and designers moved into the focus of training. In Germany design (eg University of Arts Berlin and the Bauhaus -Universität Weimar ) also taught at several universities.

In addition, designers are also trained in a variety of (often private ) vocational schools. These courses are very closely aligned with the higher education programs generally to the requirements of the prospective employer.

In the field of crafts offer some craft chambers at their work academies to study for a designer in the craft. The target group are journeymen and other graduates from creative professions. For admission to the designer studying at work academies at least a recognized vocational training, and often several years of professional experience is required.

Also there is the possibility of a higher technical school, vocational training, and after a four semesters of study to gain the title of state-certified designer.

Academic degrees as graduate designer and graduate designers are protected in Germany and may be used only by graduates of appropriate courses at colleges. The job title designer ( without a degree ), however, is not protected by law.


Basic vocational training

  • PolyDesigner
  • Polygraf
  • Graphic artist

Higher vocational education

Professional examination:

  • Color designer / in (BP )
  • Naildesigner with Federal. Fachausweis

Higher technical examination:

  • Graduate industrial designer
  • Graduate Photo Designer (see photographer)
  • Graduate Fashion Designer
  • Graduate Graphic Designer

Higher College

In Switzerland, the following courses are offered to the designer: Audio-Designer/-in, Designer / in interior design, Produkt-/Industriedesign, Designer / in Visual Communication, Designer / in new media, Grafik-Designer/-in, ceramic designer / speaker, communication designer / speaker, fashion designer / speaker, Multimedia-Designer/-in, Netzwerk-Designer/-in, Online-Designer/-in, jewelry designer / speaker, shoe designer / speaker, screen designers / - in, textile designer / speaker, Web-Designer/-in, game Designer / - in.

The formal training takes place in a two-year designer basic training, during which the trainees will be made ​​in addition to a broad general education about the different areas of design. You get two - and three-dimensional design, and the various multimedia tools. Focuses on the graphic design, typography, photography, and the learning of computer-aided design (CAD, and others). In the second part of training on certain key areas are enhanced, for example, the two-dimensional design (typography, photography, graphic design, visual communication ) or the three-dimensional design ( exhibition and products design, textile and fashion design). Another depression area is the study of the modern media (audio-visual design, film, video and media design, scenography and stage ).

The designer training is completed with a diploma. The job title is Dipl.- Designer (HF ) with the relevant subject area as additive.

Designers who have completed basic training may have been working in their profession, additional training at universities is recommended.

Knowledge and design process


The work of the designer focuses on the following areas:

  • Function
  • Economic producibility
  • Ergonomics, usability
  • Shape and size
  • Durability, reparability
  • Environmental damage ( ecological rucksack )
  • Social acceptance, social relevance
  • Added value over existing products
  • Translation of content in shapes, spaces or scenarios
  • Construction / material properties inserted media: Color, surface (reflection )
  • Weight
  • Stability / elasticity


The design ( design ) process is very different within the various occupational fields. Basically, at universities different, so-called creative structures (a variant, see above) taught and tested. Key concepts are:

  • Intuition
  • Action / Reaction
  • Production
  • Destruction
  • Reflection
  • Selection