Diddl
Diddl is a cartoon figure of the artist Thomas Goletz, which is marketed by the despatch Vertrieb GmbH & Co. KG, based in Geesthacht.
History
On August 24, 1990 Goletz made the first sketch of " Kinder " at that time still as a kangaroo. From the kangaroo then a jumping mouse developed in later sketches. The Diddl Mouse is not a cartoon character in the strict sense, since they had their first appearances not in comics, books or cartoons, but a product that was invented solely for the sale of kitsch. For the first time she was seen in 1991 on a 48 -part series of postcards. Later, other products such as blocks, the leaves of children, adolescents and adults are collected partly followed. Today there are about a thousand products such as plush toys, collecting pictures, calendars, satchels, PC games, linens, crayons, bath foam, radio plays, candy, lip balm, etc, which are exported to 26 countries. The despatch sales company founded in 1985 with three employees moved from Hamburg to Geesthacht, today employs around 350 employees, of which 220 are in Geesthacht, and has a turnover of hundreds of millions. In addition, a monthly magazine ( " Diddl's Cheese Sheet" ) with a circulation of 340,000 copies in three languages ( German, French and Dutch) is concomitantly released, the move in 2004 to 2009 only by subscription at despatch or the distributors of Diddl products had. Since 2009 she is again available in newsagents. The Diddl products are available in 16 languages.
The names of the other over the years, invented by Thomas Goletz figures, such as the mouse Diddlina, Diddl's friend, the Teddy Pimboli, the hare Mimihopps, the sheep Wollywell and Vanillivi, the raven Ackaturbo, the horse Galupy, Merksmir, Bibombl, Professor Diddldaddl Blubberpeng, Hampfdiddl Bogart, Milimits, Tiplitaps, Frog Brothers, Simsaly, Diddluigi, Dimmdann, Lalunaly and Lolli Love Bear witness to the mostly young target group of the company. Limited Editions made the products also become a popular collection and exchange object.
Success
Worldwide sales of Diddl products amounted to 2000 127 million euros, 2001 103 million euros and 2003 150 million euros.