Dieter Herbst

Dieter Georg Herbst ( born July 31, 1960 in Groß-Gerau/Hessen ) is brand and communications expert who teaches at several universities in Germany and abroad as well as author to communication issues.

Life

Autumn studied journalism, sociology, psychology, education and economics in Frankfurt am Main, Berlin and Hagen. He received his doctorate in 1990 with a sociological work. From 1987 he worked as an advisor of corporate communications for Schering AG in Berlin and subsequently as Managing Partner of the source one networks GmbH, where he advises companies, organizations and individuals internationally. Since 1993 he teaches Strategic Communication Management at the University of Arts in Berlin. Autumn is Honorary Professor at the University of Arts Berlin and a visiting professor Head of the Master's program "Leadership in Digital Communication " at the University of Arts in Berlin. He also heads up the post- MBA " Digital Brand Management around the World". Autumn is the main lecturer in communication management in two EMBA courses at the University of St. Gallen. As a visiting professor he teaches " ecommmerce in China " at the Jiao Tong University in Shanghai.

Autumn is also a member of numerous juries, for example, Jury BCP Best of Corporate Publishing, Human Best Brands Awards and expert bodies.

Awards

  • 2011: " Professor of the Year 2011" in the field of humanities, social sciences and cultural studies in the nationwide competition of the magazine Unicum

Writings

  • Pictures that hit the heart. Fashion press, select PR images. Viola Falkenberg Verlag, Bremen 2012, ISBN 978-3-937822-49-5.
  • With Christian Scheier: Corporate Imagery. As your business gets a facial. Orientation and trust through powerful images. Cornelsen, Berlin 2004, ISBN 3-589-23633-7.
  • Praxishandbuch corporate communications. Professional management. Communication with key stakeholder groups. Tools and special application fields. Cornelsen, Berlin 2003, ISBN 3-464-48963-9.
  • As editor: Man as a brand. Concepts, examples, expert interviews. Business Village, Göttingen 2003, ISBN 3-934424-05-8.
  • Shortages, by PR. A guide for communication practitioners. Hermann Lucht Erland Verlag, Neuwied, inter alia, 1999, ISBN 3-472-03675-3.
  • Corporate identity. The professional 1x1. Cornelsen, Berlin 1998, ISBN 3-464-49032-7.
  • Public Relations. ( More success through public relations, press relations make practical, all-round PR: by sending up newspaper ). Cornelsen, Berlin 1997, ISBN 3-464-49031-9.
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