Digital Asset Management ( DAM) is the storage and management of any digital content, especially media files like images, videos, music files and text blocks. In the medial area it is partially as a media asset management (MAM ) or referred to more specifically as a video asset management (VAM ). It belongs to the field of content management systems.

Typical functions

Main functions in the digital asset management system are:

  • Import and export of files, possibly with format conversion
  • Enrichment of binaries with meta information for research purposes (eg IPTC - NAA - Standard)
  • Searching for Files
  • Advertisements views ( possibly listen, and watch ) files
  • Combine files to packages
  • Archiving and versioning of files

Digital Asset Management can be addressed manually or automatically. Some systems are also open to external suppliers or service providers, so that a simple exchange of data in the context of production is faster.

The digital asset management etc. can be assembled out of components, computers, storage systems.

Areas of application

  • Music industry, for example, for storing music pieces for further processing
  • Printing industry to manage layout, customer logos, images, photos, etc.
  • Marketing and press departments in companies of the advertising industry, NGOs etc.
  • Press and radio archives
  • Information and documentation centers
  • Film projects
  • CG and animation projects ( 3D Modeling)
  • Company or enterprise archives
  • Marketing Portals B2B and B2C area