Don't Mess with Texas

The phrase " Do not Mess with Texas " ( engl. "Lie you not with Texas " ) is a protected trademark slogan of the Texas Department of Transportation, the Department of Transportation of the State of Texas.

Background

The slogan has been held since the start of an advertising campaign with the aim to reduce the littering the streets of the state, in 1986, using and found their way into the American language and popular culture.

" Do not Mess with Texas " was heavily used in TV and radio commercials as well as by road signs. The slogan is a pun on the double meaning of the word to be measured, the " Disposing ", but also " to create ( with )" means, and should be as originally mainly at 18 - targeted to 24 -year-old men, which is the main cause of pollution of the highways were considered. The decrease in pollution by over 70% between 1986 and 1990 is attributed to the slogan. The term found its way into popular culture and is often quoted by Texans in order to bring their pride and attachment to their state of expression. Furthermore, the slogan on various souvenir items will be marketed and is the official motto of the nuclear submarine USS Texas.

" Do not Mess with Texas " is considered one of the best and most successful advertising slogan of the United States and was inducted into the American Advertising Federation Hall of Fame.

Genesis

The slogan was based on the Austin ( Texas) advertising agency GSD & M Idea City developed the first broadcast of a TV spot, with musician Stevie Ray Vaughan, found on 1 January 1986 during the College Football Cotton Bowl Classics tournament instead. Since that time, many prominent Texans including established for the reception of television or radio clips are available, including Chuck Norris, Owen Wilson, George Foreman, Lance Armstrong and Jennifer Love Hewitt.