Drive Time

DriveTime is the radio during prime time, which is 18:00 to 6:00 to 9:00 and 16:00 clock and is expected to reach the commuter car radio.

Programs that receive a transmission place in those time windows, can count with the highest ratings. Between the two is the amount of time the " daytime". Any shipment outside of this core program area reached only a relatively small part of the audience. During the " drive time" radio targeted programs aired. These include not only the music of the traffic, frequent time announcements or specific radio advertising such as car advertising and advertising for car accessories, gasoline trademarks or toiletries. Be avoided greatly distracting or lengthy interviews. Also typical is the interval of news broadcasts, which often follow in the half hour interval. Even in the United States is the " drive time" is an important part of the daily news broadcasts, especially since it is the only time where the audience figures exceed those in the radio news of television news. Also radio stations with special-interest channels are directed often for this program format.

The term is associated in the U.S. with the rush hour ( rush hour ).