Eagle Medallion

The Eagle Medallion, or also called the Renault Medallion Badge engineering, a renamed and revised version of the Renault 21 was two sister models were created on the same floor pan; Medallion differed from the Renault 21 in equipment, engine range and front view.

Origin

The Medallion was developed by Renault in France and imported by the cooperation partner American Motors Corporation from the spring of 1987 in the United States. Been made is the model of the Renault Venezolana, CA, which is offered on the domestic market, both under the brand names Renault, as well as Eagle. But in Argentina rolled the model in the Renault Argentina SA under two brand names from the tape.

The units sold in the U.S. are all from the Venezuelan production. Originally, the model was intended to replace the bad would sell Renault 18i/Sportwagon and the venerable, but already set AMC Concord. He wore Renault logo until Chrysler, American Motors Corporation took over in August 1987.

Design

The Medallion had the 2.2 liter - inline four- cylinder engine of the Renault 25 It was built in the then customary for Renault type, longitudinal and drove to the front wheels. The car was equipped with a manual 5 -speed transmission or a 3- speed automatic. The longitudinal mounting of the engine was unusual - and somewhat old-fashioned - in a time when most front wheel drive cars had a space-saving transverse engines.

The reason for this design principle was the fact that the torque of the larger Renault engines had ( about 2.0 liters ) proved to be too big for the gear commonly used in the Renault 21. In Europe, the Renault -21 models had with engines under 2 liters this - as the smaller models (eg the Renault 9 ) - mounted transversely. On the other hand, had the larger models, such as the Renault 20 or the Renault 30, this fitted with engines of 2 liters and more along. The same interpretation had the Renault 25, the engines were all greater than 2 liters.

The Medallion had to offer a lot of space. The sedan was known for her very large trunk. The station wagon was unique because it than the sedan had an optional third row of seats for longer wheelbase, in which the passengers looked forward as the Oldsmobile Vista Cruiser and the Ford Freestyle. The basic models had the DL equipment; but there was also the more luxurious LX equipment in both body styles.

From model year 1988, the Medallion was sold under the newly created brand name Eagle. The import of vehicles from France lasted until 1989.

Sales

Although market prospects were initially quite good, had the Medallion to a bad start on the U.S. market, because the AMC dealer network was thin and it always rumors of a takeover of the company by Chrysler announced that overshadowed the launch of the Medallion. So the car never sold really well. Although it was a really solid offering in an attractive market segment to Chrysler decided to discontinue the import of Renault in 1989.

At this time, Robert A. Lutz, head of the Chrysler Corporation, wrote in his 2003 book publish Guts that the Medallion and its larger sister Premier would have been " selling resistant", ie no matter how attractive and competitive these cars would have been no sufficient number of customers would have interested for economic production for it.

In fact, it was so that the imported Medallion with U.S. models of the Chrysler Corporation under the brand names Chrysler, Dodge and Plymouth competed, and therefore the enthusiasm Medallion - and the Premier - to properly market was not too big.

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