EICMA

The EICMA ( Esposizione Internazionale Ciclo Abbreviation for Motociclo e Accessori, International Exhibition for motorcycles and motorcycle accessories ) in Milan is one of the world's most important trade fairs for motorcycles.

The event evolved from a motor show and was first held as a pure motorcycle show in 1914. It usually takes place in November and numerous motorcycle manufacturers use this opportunity to present their new models.