Ellos

Ellos is a Swedish mail order company based in Borås. The company owned by PPR is active in Scandinavia.

Background

Ellos was founded in 1947 by Olle Blomqvist and reached first time in 1956 a turnover of over 1 million Swedish crowns. In the following years, the company increased its business before it began in the 1980s to expand into the neighboring Scandinavian countries. After the company until 1988 was owned Blomqvists, he sold it to ICA. In 1996, Ellos competitors Josefssons.

In 1998, the French conglomerate PPR Ellos and incorporated the shipping under the subsidiary La Redoute. As a result, Ellos sales products both under its own name as well as under the name of the French parent company, so that the company with the brands Ellos, Josefssons, Catalog Mail Outlet, Enjoy, Jotex and La Redoute is active on the market.