Employment website
In a job market (including job market or job market ) Jobs of various companies are published. Job boards are to be found both as a separate section in print media and on the Internet as online job boards. In today's parlance, one usually associates with the term job market, however, an online platform that maps a wide range of jobs.
Costs incurred in job boards usually only for employers for the ads appear. For job seekers online job sites are usually free of charge. Often found on job boards and tips and information on the topics of Job, Career and Job. Some job boards also specialize in specific industries, professions or geographical areas.
- 5.1 Ranking for the applicants
- 5.2 Ranking of employers
Use by employers
Online-based job boards used by employers as a means of personal marketing and recruitment and are considered today as the most effective medium in the recruitment of new employees. 87 % of vacancies are advertised on the company's own website and 61.2 percent in Internet job sites, in comparison to 20.2% in print media.
Most applications get the company through online job boards. The own career page follows in second place. Own employees and their recommendations come on the 3rd and 4th The same order is found for the settings.
Use by candidates
The online job market is 66.8 % of the used in the active search by applicants for vacancies and potential employers most common channel. By far, company career sites and career networks follow. Print media are, however, often used by only 28.4 % of respondents to the job search. Especially computer- savvy applicants as persons from the fields of IT, technology and electronics or media Online- Rekrutingmethoden positive and use this intensive. This is also reflected in professional groups whose work is characterized by a high Computerisierungsgrad. Applicants from professional fields such as production and manufacturing or Social and pedagogy, however, tend to prefer to continue offline application paths.
To measure the usage behavior of online media measurement techniques are used, the tracking pixel ( the IVW Pixel ) implement on the site to capture the visits ( visits ) and the calls of other sub-pages ( page impressions ). A meaningful and transparent measurement for the use of job boards is neutral and objective IVW measurement which determines the spread and reach of advertising and checks. This determines the total number of page views, and the individual associated use processes of web offerings. It thus provides transparent data for consumers and the media competition with each other. The current measurements are available free on the website of the IVW.
According to IVW measurement is the online job market StepStone.de, which is majority owned by the Axel Springer AG, in Germany in the first place. Other job sites are used Monster.de, Stellenanzeigen.de or JobScout24.
Demarcation
An online job is a job market in which the operators job offers from employers through information retrieval and selection for mediation provides ( search engines) and therefore represents a variant of the E-Recruiting dar. From an online job delineate are for accordingly eg special sections in print or online media, where workers can post job applications or portals in which workers can create a profile for their career and qualifications (social networks or other databases). In this case, the company initially occurs in the recruitment process to the workers directly, using for online job boards initially done with an application to the job posting by job seekers initial.
Similarly, employers' career pages where vacancies are published, no job market, as these employer job boards exclusively publish jobs for his own company and not by third parties.
The following are forms of online job boards:
Generalist job boards
In contrast to the specialized job boards there at the generalist job boards does not limit the job shown in terms of industry, profession, region, function or number of vendors. For this reason, the generalist job boards also have the largest supply and represented the highest adoption numbers. Using special search technologies, candidates may select the search results for their own needs down and view for themselves relevant results.
Köhler, D / Klug, S. ( 2000): . Stellenm @ rkt Internet: mouse click on the new job, Frankfurt / Main:. . Campus - Verlag 2000 Gowan, M / Aquino, G. ( 2001): Find the Right Job online. In: PC World, 19 (2001 ) 2, 135 - 143
Meta job boards
Meta job boards based on automated searches, in which the jobs are searched by specific job boards and are provided in an index for search queries. The linking will then access the original job advertisement, which was published in the job fair, which was searched by the meta job market. Meta job boards are therefore not independent job boards, because the job have already been published in another job board on the Internet.
From a meta- Job Market search engines can be distinguished. This refers to an internet offer, which partially searches in addition to job boards and corporate site pages and other Internet portals for available positions. Unlike general search engines like Google or Bing search engines turn to job -specific analysis to select the origin of position Lena view or attributable to occupational and job - specific names based on a semantic analysis.
Special job boards
Special job fairs distance themselves from the generalist job boards through specialization on specific industries, functions, target groups, local focusing or the approved provider circle.
Micro Job Market
A relatively new trend is the Micro Job Market. Members have the option of micro activities - known as " gigs " - and offer to buy.
The first Micro Job Market was the U.S. American side Fiverr, which started in 2010 and is now ranked by Alexa as the 177 most visited page. The jobs " gigs " usually cost $ 5 and offer this to small services.
Development
From the mid- 1990s has been the expansion of the Internet, an increasing shift in the online area, since the processes for staffing thereby be partially automated and accelerated. Another reason is the lower cost compared to the print job. In 2011, 62.9 % of all vacancies in internet job boards were advertised. Therefore significantly more vacancies were published in this recruiting channel than in print media, where in 2011 only two were switched from ten jobs. This represents a decline of 17.6 percentage points compared to 2002.
Job boards first began with the digitization of the actual job market, which corresponds to the classic collection of advertisements in print media. In the coming years, especially the search technologies of the job boards have been continuously improved and additional services, such as the use of online candidate profiles expanded. The vital qualities of job boards include the frequency of use, the timeliness, the quality of search results, which offer scope, and ease of use.
Quality of job boards
2011, the quality of the various job portals as measured by a combination of use, customer satisfaction surveys and quality of results, the meta-study "Germany's Best Job Portals ". It both candidates were interviewed page as the employers' side. For this study, the responses of over 1,000 companies and over 10,000 applicants could be used. Then, the following ranking for the quality were: